Thailand Loyalty Programs Market Intelligence and Future Growth Dynamics Databook – 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics - Q2 2024 Update

According to PayNXT360’s, loyalty market in the country is expected to grow by 11.1% on annual basis to reach US$1,546.9 million in 2024.

In value terms, the loyalty market in the country has recorded a CAGR of 12.5% during 2019–2023.The loyalty market in the country will continue to grow over the forecast period and is expected to record a CAGR of 9.3% during 2024-2028. Loyalty market in the country will increase from US$1,392.3 million in 2023 to reach US$2,205.6 million by 2028.

The loyalty program landscape in Thailand is undergoing significant transformation, driven by digital advancements and changing consumer preferences. Brands increasingly focus on personalization, integrating social elements, and adopting sustainable practices to enhance customer engagement. New loyalty initiatives, such as GrabRewards and The1 Card, illustrate innovative approaches to attracting and retaining customers. The rise of cashback programs further reflects the demand for immediate rewards in a competitive market.

However, brands must navigate a complex regulatory environment emphasizing data privacy and consumer protection. As the market evolves, understanding these dynamics will be crucial for businesses aiming to develop effective loyalty strategies that foster long-term customer relationships and drive growth in Thailand’s retail sector.

Navigate the Evolving Landscape of Loyalty Programs in Thailand

Explore the Current Trends in Loyalty Programs

• Digital Transformation: The shift towards digital platforms is reshaping loyalty programs. Brands increasingly adopt mobile applications and online interfaces to enhance customer engagement and streamline reward processes.

• Personalization and Customization: There is a notable trend towards personalized loyalty experiences. Brands utilize customer data to tailor rewards and communications, fostering deeper consumer connections.

• Integration of Social Elements: Loyalty programs incorporate social features that encourage sharing and community engagement, enhancing customer interaction and loyalty.

• Focus on Sustainability: Consumers are increasingly favouring brands that demonstrate social responsibility. Loyalty programs that incorporate sustainability initiatives resonate well with environmentally conscious customers.

Highlight New Loyalty Programs Launched in Thailand

• GrabRewards: This program integrates ride-hailing and food delivery services, allowing users to earn points across different transactions, which can be redeemed for various rewards.

• The1 Card by Central Group: A versatile loyalty program that offers points on purchases across a wide range of retail outlets, enhancing customer retention through exclusive discounts and promotions.

• Coffee Club Loyalty Program: This program combines a digital wallet with a point-based rewards system. It allows customers to pay using loyalty points and receive personalized offers based on their purchase history.

Understand the Cashback Loyalty Program Trend

• Rising Popularity: Cashback loyalty programs are gaining traction as they provide immediate financial incentives, making them attractive to price-sensitive consumers.

• Integration with Payment Systems: Many cashback programs are linked with popular payment platforms, facilitating seamless transactions and instant rewards for consumers.

• Targeted Promotions: Brands utilize cashback offers strategically to drive specific purchasing behaviors, such as encouraging repeat purchases or introducing new products.

Examine Recent Regulatory Changes Impacting Loyalty Programs

• Data Privacy Regulations: Stricter data protection laws have been introduced, requiring brands to ensure transparency and obtain consent when collecting customer data for loyalty programs.

• Consumer Protection Laws: New regulations aim to enhance consumer rights, mandating clear communication of loyalty program terms and conditions to prevent misleading practices.

• Increased Scrutiny on Marketing Practices: Authorities closely monitor loyalty programs to ensure they do not engage in unfair competition or deceptive marketing tactics.

This report provides a detailed data-centric analysis of the loyalty market opportunities and risks across a range of industry categories. With over 50 KPIs at the country level, this report provides a comprehensive understanding of loyalty market dynamics, market size and forecast, and market share statistics.

PayNXT360’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view on emerging business and investment market opportunities. • Gain insights into the Thailand loyalty spend market: The report provides a comprehensive overview of the Thailand loyalty spend market, including market size, growth drivers, and trends. This information can help businesses to make informed decisions about their loyalty program strategies.

• Benchmark your business against competitors: The report provides a competitive analysis of the Thailand loyalty spend market, which can help businesses to identify their strengths and weaknesses relative to their competitors. This information can help businesses to improve their loyalty program strategies and gain a competitive advantage.

• Stay up-to-date on the latest trends in the loyalty spend market: The report provides an overview of the latest trends in the loyalty spend market, such as the growing popularity of mobile-based loyalty programs and the increasing awareness of the benefits of loyalty programs among consumers. This information can help businesses to stay ahead of the competition and improve their loyalty program strategies.

• Make informed decisions about your loyalty program: The report provides a comprehensive overview of the factors to consider when developing a loyalty program, such as the target audience, the rewards and benefits, and the marketing and communication strategy. This information can help businesses to develop a loyalty program that is effective and successful. This report provides in-depth, data-centric analysis of loyalty programs in Thailand. Below is a summary of key market segments:

• Thailand Retail Sector Spend Value Trend Analysis

--Ecommerce Spend

--POS Spend

Thailand Loyalty Spend Market Size and Future Growth Dynamics by Key Performance Indicators

Value Accumulated and Value Redemption Rate of Loyalty programs in Thailand

• Thailand Loyalty Spend Market Size and Future Growth Dynamics by Functional Domains

--Loyalty Schemes

--Loyalty Platforms

• Thailand Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Program Type

--Points programs

--Tier-based programs

--Mission-driven programs

--Spend-based programs

--Gaming programs

--Free perks programs

--Subscription programs

--Community programs

--Refer a friend program

--Paid programs

--Cashback programs

• Thailand Loyalty Spend Market Size and Future Growth Dynamics by Channel

--In-Store

--Online

--Mobile

Thailand Loyalty Schemes Spend Market Size and Future Growth Dynamics by Business Model

--Seller Driven

--Payment Instrument Driven

--Others

• Thailand Loyalty Spend Market Size and Future Growth Dynamics by Key Sectors

--Retail

--Financial Services

--Healthcare & Wellness

--Restaurants & Food Delivery

--Travel & Hospitality (Cabs, Hotels, Airlines)

--Telecoms

--Media & Entertainment

--Others

• Thailand Loyalty Spend Market Size and Future Growth Dynamics in Key Sectors by Online

--Retail

--Financial Services

--Healthcare & Wellness

--Restaurants & Food Delivery

--Travel & Hospitality (Cabs, Hotels, Airlines)

--Telecoms

--Media & Entertainment

--Others

• Thailand Loyalty Spend Market Size and Future Growth Dynamics in Key Sectors by In-Store

--Retail

--Financial Services

--Healthcare & Wellness

--Restaurants & Food Delivery

--Travel & Hospitality (Cabs, Hotels, Airlines)

--Telecoms

--Media & Entertainment

--Others

•Thailand Loyalty Spend Market Size and Future Growth Dynamics in Key Sectors by Mobile App

--Retail

--Financial Services

--Healthcare & Wellness

--Restaurants & Food Delivery

--Travel & Hospitality (Cabs, Hotels, Airlines)

--Telecoms

--Media & Entertainment

--Others

• Thailand Loyalty Spend Market Size and Future Growth Dynamics by Retail

--Diversified Retailers

--Department Stores

--Specialty Stores

--Clothing, Footwear & Accessories

--Toy & Hobby Shops

--Supermarket and Convenience Store

--Home Merchandise

--Other

• Thailand Loyalty Spend Market Size and Future Growth Dynamics by Accessibility

--Card Based Access

--Digital Access

• Thailand Loyalty Spend Market Size and Future Growth Dynamics by Consumer Type

--B2C Consumers

--B2B Consumers

• Thailand Loyalty Schemes Spend Market Size and Future Growth Dynamics by Membership Type

--Free

--Free + Premium

--Premium

• Thailand Loyalty Platform Spend Market Size and Future Growth Dynamics by Software Use Case

--Analytics and AI Driven

--Management Platform

• Thailand Loyalty Platform Spend Market Size and Future Growth Dynamics by Vendor/Solution Partner

--In House

--Third Party Vendor

• Thailand Loyalty Platform Spend Market Size and Future Growth Dynamics by Deployment

--Cloud

--On-Premise

• Thailand Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Platforms

--Software

--Services

• Thailand Loyalty Spend Market Size and Future Growth Dynamics by Software Use Case Platforms

--Custom Built Platform

--Off the Shelf Platform

• Thailand Loyalty Spend Market Size and Forecast by Consumer Demographics & Behaviour

--By Age Group

--By Income Level

--By Gender