Thailand Loyalty Programs Market Intelligence and Future Growth Dynamics Databook – 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics - Q2 2024 Update
- Report Code : PAY2760095
- Published On: Feb, 2025
- Category : New Research Areas
- Pages : 117
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According to PayNXT360’s, loyalty market in the country is expected to grow by 11.1% on annual basis to reach US$1,546.9 million in 2024.
In value terms, the loyalty market in the country has recorded a CAGR of 12.5% during 2019–2023.The loyalty market in the country will continue to grow over the forecast period and is expected to record a CAGR of 9.3% during 2024-2028. Loyalty market in the country will increase from US$1,392.3 million in 2023 to reach US$2,205.6 million by 2028.
The loyalty program landscape in Thailand is undergoing significant transformation, driven by digital advancements and changing consumer preferences. Brands increasingly focus on personalization, integrating social elements, and adopting sustainable practices to enhance customer engagement. New loyalty initiatives, such as GrabRewards and The1 Card, illustrate innovative approaches to attracting and retaining customers. The rise of cashback programs further reflects the demand for immediate rewards in a competitive market.
However, brands must navigate a complex regulatory environment emphasizing data privacy and consumer protection. As the market evolves, understanding these dynamics will be crucial for businesses aiming to develop effective loyalty strategies that foster long-term customer relationships and drive growth in Thailand’s retail sector.
Navigate the Evolving Landscape of Loyalty Programs in Thailand
Explore the Current Trends in Loyalty Programs
• Digital Transformation: The shift towards digital platforms is reshaping loyalty programs. Brands increasingly adopt mobile applications and online interfaces to enhance customer engagement and streamline reward processes.
• Personalization and Customization: There is a notable trend towards personalized loyalty experiences. Brands utilize customer data to tailor rewards and communications, fostering deeper consumer connections.
• Integration of Social Elements: Loyalty programs incorporate social features that encourage sharing and community engagement, enhancing customer interaction and loyalty.
• Focus on Sustainability: Consumers are increasingly favouring brands that demonstrate social responsibility. Loyalty programs that incorporate sustainability initiatives resonate well with environmentally conscious customers.
Highlight New Loyalty Programs Launched in Thailand
• GrabRewards: This program integrates ride-hailing and food delivery services, allowing users to earn points across different transactions, which can be redeemed for various rewards.
• The1 Card by Central Group: A versatile loyalty program that offers points on purchases across a wide range of retail outlets, enhancing customer retention through exclusive discounts and promotions.
• Coffee Club Loyalty Program: This program combines a digital wallet with a point-based rewards system. It allows customers to pay using loyalty points and receive personalized offers based on their purchase history.
Understand the Cashback Loyalty Program Trend
• Rising Popularity: Cashback loyalty programs are gaining traction as they provide immediate financial incentives, making them attractive to price-sensitive consumers.
• Integration with Payment Systems: Many cashback programs are linked with popular payment platforms, facilitating seamless transactions and instant rewards for consumers.
• Targeted Promotions: Brands utilize cashback offers strategically to drive specific purchasing behaviors, such as encouraging repeat purchases or introducing new products.
Examine Recent Regulatory Changes Impacting Loyalty Programs
• Data Privacy Regulations: Stricter data protection laws have been introduced, requiring brands to ensure transparency and obtain consent when collecting customer data for loyalty programs.
• Consumer Protection Laws: New regulations aim to enhance consumer rights, mandating clear communication of loyalty program terms and conditions to prevent misleading practices.
• Increased Scrutiny on Marketing Practices: Authorities closely monitor loyalty programs to ensure they do not engage in unfair competition or deceptive marketing tactics.
This report provides a detailed data-centric analysis of the loyalty market opportunities and risks across a range of industry categories. With over 50 KPIs at the country level, this report provides a comprehensive understanding of loyalty market dynamics, market size and forecast, and market share statistics.
PayNXT360’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view on emerging business and investment market opportunities. • Gain insights into the Thailand loyalty spend market: The report provides a comprehensive overview of the Thailand loyalty spend market, including market size, growth drivers, and trends. This information can help businesses to make informed decisions about their loyalty program strategies.
• Benchmark your business against competitors: The report provides a competitive analysis of the Thailand loyalty spend market, which can help businesses to identify their strengths and weaknesses relative to their competitors. This information can help businesses to improve their loyalty program strategies and gain a competitive advantage.
• Stay up-to-date on the latest trends in the loyalty spend market: The report provides an overview of the latest trends in the loyalty spend market, such as the growing popularity of mobile-based loyalty programs and the increasing awareness of the benefits of loyalty programs among consumers. This information can help businesses to stay ahead of the competition and improve their loyalty program strategies.
• Make informed decisions about your loyalty program: The report provides a comprehensive overview of the factors to consider when developing a loyalty program, such as the target audience, the rewards and benefits, and the marketing and communication strategy. This information can help businesses to develop a loyalty program that is effective and successful. This report provides in-depth, data-centric analysis of loyalty programs in Thailand. Below is a summary of key market segments:
• Thailand Retail Sector Spend Value Trend Analysis
--Ecommerce Spend
--POS Spend
Thailand Loyalty Spend Market Size and Future Growth Dynamics by Key Performance Indicators
Value Accumulated and Value Redemption Rate of Loyalty programs in Thailand
• Thailand Loyalty Spend Market Size and Future Growth Dynamics by Functional Domains
--Loyalty Schemes
--Loyalty Platforms
• Thailand Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Program Type
--Points programs
--Tier-based programs
--Mission-driven programs
--Spend-based programs
--Gaming programs
--Free perks programs
--Subscription programs
--Community programs
--Refer a friend program
--Paid programs
--Cashback programs
• Thailand Loyalty Spend Market Size and Future Growth Dynamics by Channel
--In-Store
--Online
--Mobile
Thailand Loyalty Schemes Spend Market Size and Future Growth Dynamics by Business Model
--Seller Driven
--Payment Instrument Driven
--Others
• Thailand Loyalty Spend Market Size and Future Growth Dynamics by Key Sectors
--Retail
--Financial Services
--Healthcare & Wellness
--Restaurants & Food Delivery
--Travel & Hospitality (Cabs, Hotels, Airlines)
--Telecoms
--Media & Entertainment
--Others
• Thailand Loyalty Spend Market Size and Future Growth Dynamics in Key Sectors by Online
--Retail
--Financial Services
--Healthcare & Wellness
--Restaurants & Food Delivery
--Travel & Hospitality (Cabs, Hotels, Airlines)
--Telecoms
--Media & Entertainment
--Others
• Thailand Loyalty Spend Market Size and Future Growth Dynamics in Key Sectors by In-Store
--Retail
--Financial Services
--Healthcare & Wellness
--Restaurants & Food Delivery
--Travel & Hospitality (Cabs, Hotels, Airlines)
--Telecoms
--Media & Entertainment
--Others
•Thailand Loyalty Spend Market Size and Future Growth Dynamics in Key Sectors by Mobile App
--Retail
--Financial Services
--Healthcare & Wellness
--Restaurants & Food Delivery
--Travel & Hospitality (Cabs, Hotels, Airlines)
--Telecoms
--Media & Entertainment
--Others
• Thailand Loyalty Spend Market Size and Future Growth Dynamics by Retail
--Diversified Retailers
--Department Stores
--Specialty Stores
--Clothing, Footwear & Accessories
--Toy & Hobby Shops
--Supermarket and Convenience Store
--Home Merchandise
--Other
• Thailand Loyalty Spend Market Size and Future Growth Dynamics by Accessibility
--Card Based Access
--Digital Access
• Thailand Loyalty Spend Market Size and Future Growth Dynamics by Consumer Type
--B2C Consumers
--B2B Consumers
• Thailand Loyalty Schemes Spend Market Size and Future Growth Dynamics by Membership Type
--Free
--Free + Premium
--Premium
• Thailand Loyalty Platform Spend Market Size and Future Growth Dynamics by Software Use Case
--Analytics and AI Driven
--Management Platform
• Thailand Loyalty Platform Spend Market Size and Future Growth Dynamics by Vendor/Solution Partner
--In House
--Third Party Vendor
• Thailand Loyalty Platform Spend Market Size and Future Growth Dynamics by Deployment
--Cloud
--On-Premise
• Thailand Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Platforms
--Software
--Services
• Thailand Loyalty Spend Market Size and Future Growth Dynamics by Software Use Case Platforms
--Custom Built Platform
--Off the Shelf Platform
• Thailand Loyalty Spend Market Size and Forecast by Consumer Demographics & Behaviour
--By Age Group
--By Income Level
--By Gender
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With tables and figures helping analyze worldwide Thailand Loyalty Programs market, this research provides key statistics on the state of the industry and is a valuable source of guidance and direction for companies and individuals interested in the market.
1 About this Report1.1 Summary
1.2 Methodology
1.3 Loyalty Programs Definitions
1.4 Disclaimer
2 Thailand Retail Sector Market Size Analysis2.1 Thailand Retail Industry Market Size, 2019-2028
2.2 Thailand Ecommerce Market Size, 2019-2028
2.3 Thailand POS Spend Trend Analysis, 2019-2028
3 Thailand Loyalty Spend Market Size and Future Growth Dynamics3.1 Thailand Loyalty Spend Market Size and Future Growth Dynamics, 2019-2028
3.2 Thailand Loyalty Spend on Schemes by Value Accumulated and Value Redemption Rate, 2023
3.3 Thailand Loyalty Spend Share by Functional Domains, 2019-2028
3.4 Thailand Loyalty Spend by Loyalty Schemes, 2019-2028
3.5 Thailand Loyalty Spend by Loyalty Platforms, 2019-2028
4 Thailand Loyalty Schemes Spend Market Size and Future Growth Dynamics by Loyalty Program Type4.1 Thailand Loyalty Schemes Spend Share by Loyalty Program Type, 2023
4.2 Thailand Spend by Point-based Loyalty Program, 2019-2028
4.3 Thailand Spend by Tiered Loyalty Program, 2019-2028
4.4 Thailand Spend by Mission-driven Loyalty Program, 2019-2028
4.5 Thailand Spend by Spend-based Loyalty Program, 2019-2028
4.6 Thailand Spend by Gaming Loyalty Program, 2019-2028
4.7 Thailand Spend by Free Perks Loyalty Program, 2019-2028
4.8 Thailand Spend by Subscription Loyalty Program, 2019-2028
4.9 Thailand Spend by Community Loyalty Program, 2019-20284.1 Thailand Spend by Refer a Friend Loyalty Program, 2019-2028
4.11 Thailand Spend by Paid Loyalty Program, 2019-2028
4.12 Thailand Spend by Cashback Loyalty Program, 2019-2028
5 Thailand Loyalty Schemes Market Size and Future Growth Dynamics by Channel5.1 Thailand Loyalty Schemes Spend Share by Channel, 2019-2028
5.2 Thailand Loyalty Spend by In-Store, 2019-2028
5.3 Thailand Loyalty Spend by Online, 2019-2028
5.4 Thailand Loyalty Spend by Mobile, 2019-2028
6 Thailand Loyalty Schemes Spend Market Size and Future Growth Dynamics by Business Model6.1 Thailand Loyalty Schemes Spend Share by Business Model, 2019-2028
6.2 Thailand Loyalty Spend by Seller Driven, 2019-2028
6.3 Thailand Loyalty Spend by Payment Instrument Driven, 2019-2028
6.4 Thailand Loyalty Spend by Other Segment, 2019-2028
7 Thailand Loyalty Schemes Spend Market Size and Future Growth Dynamics by Key Sectors7.1 Thailand Loyalty Schemes Spend Share by Key Sectors, 2019-2028
7.2 Thailand Loyalty Schemes Spend in Retail, 2019-2028
7.3 Thailand Loyalty Schemes Spend in Financial Services, 2019-2028
7.4 Thailand Loyalty Schemes Spend in Healthcare & Wellness, 2019-2028
7.5 Thailand Loyalty Schemes Spend in Restaurants & Food Delivery, 2019-2028
7.6 Thailand Loyalty Schemes Spend in Travel & Hospitality (Cabs, Hotels, Airlines), 2019-2028
7.7 Thailand Loyalty Schemes Spend in Telecoms, 2019-2028
7.8 Thailand Loyalty Schemes Spend in Media & Entertainment, 2019-2028
7.9 Thailand Loyalty Schemes Spend in Other, 2019-2028
8 Thailand Loyalty Schemes Spend in Key Sectors by Online Channel, 2019-20288.1 Thailand Online Loyalty Spend in Retail Segment, 2019-2028
8.2 Thailand Online Loyalty Spend in Financial Services, 2019-2028
8.3 Thailand Online Loyalty Spend in Healthcare & Wellness, 2019-2028
8.4 Thailand Online Loyalty Spend in Restaurants & Food Delivery, 2019-2028
8.5 Thailand Online Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines), 2019-2028
8.6 Thailand Online Loyalty Spend in Telecoms, 2019-2028
8.7 Thailand Online Loyalty Spend in Media & Entertainment, 2019-2028
8.8 Thailand Online Loyalty Spend in Other Segment, 2019-2028
9 Thailand In-Store Loyalty Schemes Spend in Key Sectors, 2019-20289.1 Thailand In-Store Loyalty Spend in Retail Segment, 2019-2028
9.2 Thailand In-Store Loyalty Spend in Healthcare & Wellness Segment, 2019-2028
9.3 Thailand In-Store Loyalty Spend in Restaurants & Food Delivery Segment, 2019-2028
9.4 Thailand In-Store Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment, 2019-2028
9.5 Thailand In-Store Loyalty Spend in Media & Entertainment Segment, 2019-2028
9.6 Thailand In-Store Loyalty Spend in Other Sector, 2019-2028
10 Thailand Mobile App Loyalty Schemes Spend in Key Sectors, 2019-202810.1 Thailand Mobile App Loyalty Spend in Retail Segment, 2019-2028
10.2 Thailand Mobile App Loyalty Spend in Financial Services Segment, 2019-2028
10.3 Thailand Mobile App Loyalty Spend in Healthcare & Wellness Segment, 2019-2028
10.4 Thailand Mobile App Loyalty Spend in Restaurants & Food Delivery Segment, 2019-2028
10.5 Thailand Mobile App Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment, 2019-2028
10.6 Thailand Mobile App Loyalty Spend in Telecoms Segment, 2019-2028
10.7 Thailand Mobile App Loyalty Spend in Media & Entertainment Segment, 2019-2028
10.8 Thailand Mobile App Loyalty Spend in Other Segment, 2019-2028
11 Thailand Retail Sector Loyalty Schemes Spend Market Size and Future Growth Dynamics11.1 Thailand Loyalty Schemes Spend Share by Retail Segments, 2019-2028
11.2 Thailand Loyalty Retail Schemes Spend by Diversified Retailers, 2019-2028
11.3 Thailand Loyalty Retail Schemes Spend by Department Stores, 2019-2028
11.4 Thailand Loyalty Retail Schemes Spend by Specialty Stores, 2019-2028
11.5 Thailand Loyalty Retail Schemes Spend by Clothing, Footwear & Accessories, 2019-2028
11.6 Thailand Loyalty Retail Schemes Spend by Toy & Hobby Shops, 2019-2028
11.7 Thailand Loyalty Retail Schemes Spend by Supermarket and Convenience Store, 2019-2028
11.8 Thailand Loyalty Retail Schemes Spend by Home Merchandise, 2019-2028
11.9 Thailand Loyalty Retail Schemes Spend by Other, 2019-2028
12 Thailand Loyalty Schemes Spend Market Size and Future Growth Dynamics by Accessibility12.1 Thailand Loyalty Schemes Spend Share by Accessibility, 2023 Vs 2028
12.2 Thailand Loyalty Spend by Card Based Access, 2019-2028
12.3 Thailand Loyalty Spend by Digital Access, 2019-2028
13 Thailand Loyalty Schemes Spend Market Size and Future Growth Dynamics by Consumer Type13.1 Thailand Loyalty Schemes Spend Share by Consumer Type, 2023 Vs 2028
13.2 Thailand Loyalty Schemes Spend by B2B Consumers, 2019-2028
13.3 Thailand Loyalty Spend by B2C Consumers, 2019-2028
14 Thailand Loyalty Schemes Spend Market Size and Future Growth Dynamics by Membership Type14.1 Thailand Loyalty Schemes Spend Share by Membership Type, 2019-2028
14.2 Thailand Loyalty Membership Type Schemes Spend by Free, 2019-2028
14.3 Thailand Loyalty Membership Type Schemes Spend by Free + Premium, 2019-2028
14.4 Thailand Loyalty Membership Type Schemes Spend by Premium, 2019-2028
15 Thailand Loyalty Platform Spend Market Size and Future Growth Dynamics by Software Use case15.1 Thailand Loyalty Platform Spend Share by Software Use Case, 2023 Vs 2028
15.2 Thailand Loyalty Software Platform Spend by Analytics and AI Driven, 2019-2028
15.3 Thailand Loyalty Software Platform Spend by Management Platform, 2019-2028
16 Thailand Loyalty Platform Spend Market Size and Future Growth Dynamics by Vendor/Solution Partner
16.1 Thailand Loyalty Platform Spend Share by Vendor/Solution Partner, 2023 Vs 2028
16.2 Thailand Loyalty Vendor/Solution Partner Platform Spend by In House, 2019-2028
16.3 Thailand Loyalty Vendor/Solution Partner Platform Spend by Third-Party Vendor, 2019-2028
17 Thailand Loyalty Platform Spend Market Size and Future Growth Dynamics by Deployment
17.1 Thailand Loyalty Platform Spend Share by Deployment, 2023 Vs 2028
17.2 Thailand Loyalty Deployment Platform Spend by Cloud, 2019-2028
17.3 Thailand Loyalty Deployment Platform Spend by On-Premise, 2019-2028
18 Thailand Loyalty Spend Market Size and Future Growth Dynamics by Software vs. Services
18.1 Thailand Loyalty Spend Share by Software vs. Services, 2023 Vs 2028
18.2 Thailand Loyalty Spend by Software, 2019-2028
18.3 Thailand Loyalty Spend by Services, 2019-2028
19 Thailand Loyalty Spend Market Size and Future Growth Dynamics by Custom vs. Off the Shelf Software Platforms
19.1 Thailand Loyalty Spend Share by Custom vs. Off the Shelf Software Platforms, 2023 Vs 2028
19.2 Thailand Loyalty Software Platforms Spend by Custom Built Platform, 2019-2028
19.3 Thailand Loyalty Software Platforms Spend by Off the Shelf Platform, 2019-2028
20 Thailand Loyalty Spend Market Size and Forecast by Consumer Demographics & Behaviour
20.1 Thailand Loyalty Spend Share by Age Group, 2023
20.2 Thailand Loyalty Spend Share by Income Level, 2023
20.3 Thailand Loyalty Spend Share by Gender, 2023
21 Further Reading
21.1 About PayNXT360
21.2 Related Research
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The Thailand Loyalty Programs Market has been segregated into various crucial divisions including applications, types, and regions. Each market segment is intensively studied in the report contemplating its market acceptance, worthiness, demand, and growth prospects. The segmentation analysis will help the client to customize their marketing approach to have a better command of each segment and to identify the most prospective customer base.
Report Objectives / Segmentation Covered :
By Companies / players:
By Regions:
By Type:
By Application:
Frequently asked questions(FAQ's):
MI used a variety of industry standards such as NAICS, ICB, TRIC, and others to identify functional players in the industry, which they then shortlist and validate in an iterative process to finalize the most relevant players.
In 2024, the Thailand Loyalty Programs Market share surpassed USD xx million, and between 2025 and 2030, it will grow at a CAGR of yy%.
In addition to the Thailand Loyalty Programs Market share analysis by competitors, the report also includes chapters on the HHI Index, CR4, and CR8 to characterize the concentration rate and competitive character of the Thailand Loyalty Programs Market.
The majority of data for the Thailand Loyalty Programs Industry is gathered through primary sources, which include interviews and surveys with industry experts from the core and related industries involved in the supply chain. Secondary sources, such as SEC filings, annual reports, whitepapers, and press releases, are also used.














