Outdoor Advertising - Global and China Top Players Market Share and Ranking 2023
- Report Code : AMP2757061
- Published On: Oct, 2024
- Category : Internet Software & Services
- Pages : 163
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According to Ample Market Research, the global market for Outdoor Advertising should grow from US$ million in 2022 to US$ million by 2029, with a CAGR of % for the period of 2023-2029.
Key manufacturers of outdoor advertising in the Asia-Pacific region include JCDecaux, Focus Media, and oOh! Media Limited, Asiaray Media Group Limited, Move Media Pte Ltd, Mediacorp Pte Ltd., Dentsu Inc., Beijing Bashi Media, Quotient Technology, Ströer and OUTFLONT Media (CBS), among which the top three manufacturers hold more than 15% of the market share, and the largest manufacturer is Focus Media. The production of outdoor advertising in the Asia-Pacific region is mainly distributed in Japan, Thailand, Indonesia, Philippines and Malaysia, among which the top five production regions account for nearly 40% of the market share. At present, Japan is the largest production region, accounting for more than 30% of the market share. In terms of products, the traditional market share is close to 60%, and the relative growth of digital is faster. In terms of application, large enterprise is the first application field, accounting for nearly 80% of the market share, followed by small and medium-sized enterprises.
Outdoor advertising, also known as out-of-home advertising, is advertising that reaches consumers when they are outside their homes.
Outdoor advertising is aimed at all the public, so it is difficult to choose specific target objects, but outdoor advertising can display the image and brand of the company in a fixed place for a long time, so it is very effective for improving the popularity of the company and the brand.
This report studies and analyses global Outdoor Advertising status and future trends, to help determine the Outdoor Advertising market size of the total market opportunity by Type, by Application, by company, and by region & country. This report is a detailed and comprehensive analysis of the world market for Outdoor Advertising, and provides market size (US$ million) and Year-over-Year growth, considering 2022 as the base year.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
To assess the competitive environment within the market including supplier revenue, market share, and company profiles.
Highlights
(1) Global Outdoor Advertising market size, history data 2018-2023, and forecast data 2024-2029, (US$ million)
(2) Global Outdoor Advertising by company, revenue, market share and industry ranking 2018-2023, (US$ million)
(3) China Outdoor Advertising by company, revenue, market share and industry ranking 2018-2023, (US$ million)
(4) Global Outdoor Advertising key consuming regions, consumption value and demand structure
(5) Outdoor Advertising industry chains, upstream, midstream and downstream
Market segment by players, this report covers
JCDecaux
Focus Media
oOh!media Limited
Asiaray Media Group Limited
Moove Media Pte Ltd
Mediacorp Pte Ltd.
Dentsu Inc.
Beijing Bashi Media
Quotient Technology
Ströer
OUTFRONT Media (CBS)
Lamar Advertising Company
Clear Channel Outdoor Holdings, Inc.
Kesion
IPG
QBF
SiMei Media
Guangdong Guangzhou Daily Media Co., Ltd.
Publicis Groupe
Havas SA
Chengdu B-ray Media Co., Ltd.
Market segment by Type, covers
Digital
Traditional
Market segment by Application, can be divided into
Large Enterprise
SME
Market segment by regions, regional analysis covers
North America (United States, Canada, and Mexico)
Europe (Germany, France, UK, Russia, Italy, and Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Australia, and Rest of Asia-Pacific)
South America (Brazil, Rest of South America)
Middle East & Africa
Report Includes:
Chapter 1: to describe Outdoor Advertising product scope, global consumption value, China consumption value, development opportunities, challenges, trends, and policies.
Chapter 2: Global Outdoor Advertising market share and ranking of major manufacturers, revenue, 2018-2023
Chapter 3: China Outdoor Advertising market share and ranking of major manufacturers, revenue, 2018-2023
Chapter 4: Outdoor Advertising industry chain, upstream, medium-stream, and downstream.
Chapter 5: Segment by Type, consumption value, percent & CAGR, 2018-2029
Chapter 6: Segment by Application, consumption value, percent & CAGR, 2018-2029
Chapter 7: Segment in regional level, consumption value, percent & CAGR, 2018-2029
Chapter 8: Segment in country level, consumption value, percent & CAGR, 2018-2029
Chapter 9: Company profile, introducing the basic situation of the main companies in the market in detail, including product specifications, application, recent development, revenue, gross margin.
Chapter 10: Conclusions
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With tables and figures helping analyze worldwide Outdoor Advertising Global and China Top Players market, this research provides key statistics on the state of the industry and is a valuable source of guidance and direction for companies and individuals interested in the market.
1 Market Overview1.1 Outdoor Advertising Definition
1.2 Global Outdoor Advertising Market Size and Forecast
1.3 China Outdoor Advertising Market Size and Forecast
1.4 China Percentage in Global Market
1.5 Outdoor Advertising Market Size: China VS Global Growth Rate, 2018-2029
1.6 Outdoor Advertising Market Dynamics
1.6.1 Outdoor Advertising Market Drivers
1.6.2 Outdoor Advertising Market Restraints
1.6.3 Outdoor Advertising Industry Trends
1.6.4 Outdoor Advertising Industry Policy
2 Global Leading Players and Market Share2.1 By Revenue of Outdoor Advertising, Global Market Share by Company, 2018-2023
2.2 Global Outdoor Advertising Participants, Market Position (Tier 1, Tier 2, and Tier 3)
2.3 Global Outdoor Advertising Concentration Ratio
2.4 Global Outdoor Advertising Mergers & Acquisitions, Expansion Plans
2.5 Global Outdoor Advertising Major Companies Product Type
2.6 Head Office and Outdoor Advertising Production Site of Key Manufacturer
3 China Leading Players, Market Share and Ranking3.1 By Revenue of Outdoor Advertising, China Market Share by Company, 2018-2023
3.2 China Outdoor Advertising Participants, Market Position (Tier 1, Tier 2, and Tier 3)
4 Industry Chain Analysis4.1 Outdoor Advertising Industry Chain
4.2 Outdoor Advertising Upstream Analysis
4.2.1 Outdoor Advertising Core Raw Materials
4.2.2 Main Manufacturers of Outdoor Advertising Core Raw Materials4.3 Midstream Analysis
4.4 Downstream Analysis
4.5 Outdoor Advertising Production Mode
4.6 Outdoor Advertising Procurement Model
4.7 Outdoor Advertising Industry Sales Model and Sales Channels
4.7.1 Outdoor Advertising Sales Model
4.7.2 Outdoor Advertising Typical Distributors
5 Sights by Type5.1 Outdoor Advertising Classification
5.1.1 Digital
5.1.2 Traditional5.2 By Type, Global Outdoor Advertising Consumption Value & CAGR, 2018 VS 2022 VS 2029
5.3 By Type, Global Outdoor Advertising Consumption Value, 2018-2029
6 Sights by Application6.1 Outdoor Advertising Segment by Application
6.1.1 Large Enterprise
6.1.2 SME6.2 By Application, Global Outdoor Advertising Consumption Value & CAGR, 2018 VS 2022 VS 2029
6.3 By Application, Global Outdoor Advertising Consumption Value, 2018-2029
7 Sales Sights by Region7.1 By Region, Global Outdoor Advertising Consumption Value, 2018 VS 2022 VS 2029
7.2 By Region, Global Outdoor Advertising Consumption Value, 2018-2029
7.3 North America
7.3.1 North America Outdoor Advertising & Forecasts, 2018-2029
7.3.2 By Country, North America Outdoor Advertising Market Size Market Share7.4 Europe
7.4.1 Europe Outdoor Advertising Market Size & Forecasts, 2018-2029
7.4.2 By Country, Europe Outdoor Advertising Market Size Market Share7.5 Asia Pacific
7.5.1 Asia Pacific Outdoor Advertising Market Size & Forecasts, 2018-2029
7.5.2 By Country/Region, Asia Pacific Outdoor Advertising Market Size Market Share7.6 South America
7.6.1 South America Outdoor Advertising Market Size & Forecasts, 2018-2029
7.6.2 By Country, South America Outdoor Advertising Market Size Market Share
7.7 Middle East & Africa
8 Sales Sights by Country Level8.1 By Country, Global Outdoor Advertising Market Size & CAGR, 2018 VS 2022 VS 2029
8.2 By Country, Global Outdoor Advertising Consumption Value, 2018-2029
8.3 U.S.
8.3.1 U.S. Outdoor Advertising Market Size, 2018-2029
8.3.2 By Type, U.S. Outdoor Advertising Consumption Value Market Share, 2022 VS 2029
8.3.3 By Application, U.S. Outdoor Advertising Consumption Value Market Share, 2022 VS 20298.4 Europe
8.4.1 Europe Outdoor Advertising Market Size, 2018-2029
8.4.2 By Type, Europe Outdoor Advertising Consumption Value Market Share, 2022 VS 2029
8.4.3 By Application, Europe Outdoor Advertising Consumption Value Market Share, 2022 VS 20298.5 China
8.5.1 China Outdoor Advertising Market Size, 2018-2029
8.5.2 By Type, China Outdoor Advertising Consumption Value Market Share, 2022 VS 2029
8.5.3 By Application, China Outdoor Advertising Consumption Value Market Share, 2022 VS 20298.6 Japan
8.6.1 Japan Outdoor Advertising Market Size, 2018-2029
8.6.2 By Type, Japan Outdoor Advertising Consumption Value Market Share, 2022 VS 2029
8.6.3 By Application, Japan Outdoor Advertising Consumption Value Market Share, 2022 VS 2029
8.7 South Korea
8.7.1 South Korea Outdoor Advertising Market Size, 2018-2029
8.7.2 By Type, South Korea Outdoor Advertising Consumption Value Market Share, 2022 VS 2029
8.7.3 By Application, South Korea Outdoor Advertising Consumption Value Market Share, 2022 VS 2029
8.8 Southeast Asia
8.8.1 Southeast Asia Outdoor Advertising Market Size, 2018-2029
8.8.2 By Type, Southeast Asia Outdoor Advertising Consumption Value Market Share, 2022 VS 2029
8.8.3 By Application, Southeast Asia Outdoor Advertising Consumption Value Market Share, 2022 VS 2029
8.9 India
8.9.1 India Outdoor Advertising Market Size, 2018-2029
8.9.2 By Type, India Outdoor Advertising Consumption Value Market Share, 2022 VS 2029
8.9.3 By Application, India Outdoor Advertising Consumption Value Market Share, 2022 VS 20298.10 Middle East & Africa
8.10.1 Middle East & Africa Outdoor Advertising Market Size, 2018-2029
8.10.2 By Type, Middle East & Africa Outdoor Advertising Consumption Value Market Share, 2022 VS 2029
8.10.3 By Application, Middle East & Africa Outdoor Advertising Consumption Value Market Share, 2022 VS 2029
9 Company Profile9.1 JCDecaux
9.1.1 JCDecaux Company Information, Head Office, Market Area and Industry Position
9.1.2 JCDecaux Company Profile and Main Business
9.1.3 JCDecaux Outdoor Advertising Models, Specifications and Application
9.1.4 JCDecaux Outdoor Advertising Revenue and Gross Margin, 2018-2023
9.1.5 JCDecaux Recent Developments9.2 Focus Media
9.2.1 Focus Media Company Information, Head Office, Market Area and Industry Position
9.2.2 Focus Media Company Profile and Main Business
9.2.3 Focus Media Outdoor Advertising Models, Specifications and Application
9.2.4 Focus Media Outdoor Advertising Revenue and Gross Margin, 2018-2023
9.2.5 Focus Media Recent Developments9.3 oOh!media Limited
9.3.1 oOh!media Limited Company Information, Head Office, Market Area and Industry Position
9.3.2 oOh!media Limited Company Profile and Main Business
9.3.3 oOh!media Limited Outdoor Advertising Models, Specifications and Application
9.3.4 oOh!media Limited Outdoor Advertising Revenue and Gross Margin, 2018-2023
9.3.5 oOh!media Limited Recent Developments9.4 Asiaray Media Group Limited
9.4.1 Asiaray Media Group Limited Company Information, Head Office, Market Area and Industry Position
9.4.2 Asiaray Media Group Limited Company Profile and Main Business
9.4.3 Asiaray Media Group Limited Outdoor Advertising Models, Specifications and Application
9.4.4 Asiaray Media Group Limited Outdoor Advertising Revenue and Gross Margin, 2018-2023
9.4.5 Asiaray Media Group Limited Recent Developments9.5 Moove Media Pte Ltd
9.5.1 Moove Media Pte Ltd Company Information, Head Office, Market Area and Industry Position
9.5.2 Moove Media Pte Ltd Company Profile and Main Business
9.5.3 Moove Media Pte Ltd Outdoor Advertising Models, Specifications and Application
9.5.4 Moove Media Pte Ltd Outdoor Advertising Revenue and Gross Margin, 2018-2023
9.5.5 Moove Media Pte Ltd Recent Developments9.6 Mediacorp Pte Ltd.
9.6.1 Mediacorp Pte Ltd. Company Information, Head Office, Market Area and Industry Position
9.6.2 Mediacorp Pte Ltd. Company Profile and Main Business
9.6.3 Mediacorp Pte Ltd. Outdoor Advertising Models, Specifications and Application
9.6.4 Mediacorp Pte Ltd. Outdoor Advertising Revenue and Gross Margin, 2018-2023
9.6.5 Mediacorp Pte Ltd. Recent Developments
9.7 Dentsu Inc.
9.7.1 Dentsu Inc. Company Information, Head Office, Market Area and Industry Position
9.7.2 Dentsu Inc. Company Profile and Main Business
9.7.3 Dentsu Inc. Outdoor Advertising Models, Specifications and Application
9.7.4 Dentsu Inc. Outdoor Advertising Revenue and Gross Margin, 2018-2023
9.7.5 Dentsu Inc. Recent Developments
9.8 Beijing Bashi Media
9.8.1 Beijing Bashi Media Company Information, Head Office, Market Area and Industry Position
9.8.2 Beijing Bashi Media Company Profile and Main Business
9.8.3 Beijing Bashi Media Outdoor Advertising Models, Specifications and Application
9.8.4 Beijing Bashi Media Outdoor Advertising Revenue and Gross Margin, 2018-2023
9.8.5 Beijing Bashi Media Recent Developments
9.9 Quotient Technology
9.9.1 Quotient Technology Company Information, Head Office, Market Area and Industry Position
9.9.2 Quotient Technology Company Profile and Main Business
9.9.3 Quotient Technology Outdoor Advertising Models, Specifications and Application
9.9.4 Quotient Technology Outdoor Advertising Revenue and Gross Margin, 2018-2023
9.9.5 Quotient Technology Recent Developments9.10 Ströer
9.10.1 Ströer Company Information, Head Office, Market Area and Industry Position
9.10.2 Ströer Company Profile and Main Business
9.10.3 Ströer Outdoor Advertising Models, Specifications and Application
9.10.4 Ströer Outdoor Advertising Revenue and Gross Margin, 2018-2023
9.10.5 Ströer Recent Developments
9.11 OUTFRONT Media (CBS)
9.11.1 OUTFRONT Media (CBS) Company Information, Head Office, Market Area and Industry Position
9.11.2 OUTFRONT Media (CBS) Company Profile and Main Business
9.11.3 OUTFRONT Media (CBS) Outdoor Advertising Models, Specifications and Application
9.11.4 OUTFRONT Media (CBS) Outdoor Advertising Revenue and Gross Margin, 2018-2023
9.11.5 OUTFRONT Media (CBS) Recent Developments
9.12 Lamar Advertising Company
9.12.1 Lamar Advertising Company Company Information, Head Office, Market Area and Industry Position
9.12.2 Lamar Advertising Company Company Profile and Main Business
9.12.3 Lamar Advertising Company Outdoor Advertising Models, Specifications and Application
9.12.4 Lamar Advertising Company Outdoor Advertising Revenue and Gross Margin, 2018-2023
9.12.5 Lamar Advertising Company Recent Developments
9.13 Clear Channel Outdoor Holdings, Inc.
9.13.1 Clear Channel Outdoor Holdings, Inc. Company Information, Head Office, Market Area and Industry Position
9.13.2 Clear Channel Outdoor Holdings, Inc. Company Profile and Main Business
9.13.3 Clear Channel Outdoor Holdings, Inc. Outdoor Advertising Models, Specifications and Application
9.13.4 Clear Channel Outdoor Holdings, Inc. Outdoor Advertising Revenue and Gross Margin, 2018-2023
9.13.5 Clear Channel Outdoor Holdings, Inc. Recent Developments
9.14 Kesion
9.14.1 Kesion Company Information, Head Office, Market Area and Industry Position
9.14.2 Kesion Company Profile and Main Business
9.14.3 Kesion Outdoor Advertising Models, Specifications and Application
9.14.4 Kesion Outdoor Advertising Revenue and Gross Margin, 2018-2023
9.14.5 Kesion Recent Developments
9.15 IPG
9.15.1 IPG Company Information, Head Office, Market Area and Industry Position
9.15.2 IPG Company Profile and Main Business
9.15.3 IPG Outdoor Advertising Models, Specifications and Application
9.15.4 IPG Outdoor Advertising Revenue and Gross Margin, 2018-2023
9.15.5 IPG Recent Developments
9.16 QBF
9.16.1 QBF Company Information, Head Office, Market Area and Industry Position
9.16.2 QBF Company Profile and Main Business
9.16.3 QBF Outdoor Advertising Models, Specifications and Application
9.16.4 QBF Outdoor Advertising Revenue and Gross Margin, 2018-2023
9.16.5 QBF Recent Developments
9.17 SiMei Media
9.17.1 SiMei Media Company Information, Head Office, Market Area and Industry Position
9.17.2 SiMei Media Company Profile and Main Business
9.17.3 SiMei Media Outdoor Advertising Models, Specifications and Application
9.17.4 SiMei Media Outdoor Advertising Revenue and Gross Margin, 2018-2023
9.17.5 SiMei Media Recent Developments
9.18 Guangdong Guangzhou Daily Media Co., Ltd.
9.18.1 Guangdong Guangzhou Daily Media Co., Ltd. Company Information, Head Office, Market Area and Industry Position
9.18.2 Guangdong Guangzhou Daily Media Co., Ltd. Company Profile and Main Business
9.18.3 Guangdong Guangzhou Daily Media Co., Ltd. Outdoor Advertising Models, Specifications and Application
9.18.4 Guangdong Guangzhou Daily Media Co., Ltd. Outdoor Advertising Revenue and Gross Margin, 2018-2023
9.18.5 Guangdong Guangzhou Daily Media Co., Ltd. Recent Developments
9.19 Publicis Groupe
9.19.1 Publicis Groupe Company Information, Head Office, Market Area and Industry Position
9.19.2 Publicis Groupe Company Profile and Main Business
9.19.3 Publicis Groupe Outdoor Advertising Models, Specifications and Application
9.19.4 Publicis Groupe Outdoor Advertising Revenue and Gross Margin, 2018-2023
9.19.5 Publicis Groupe Recent Developments9.20 Havas SA
9.20.1 Havas SA Company Information, Head Office, Market Area and Industry Position
9.20.2 Havas SA Company Profile and Main Business
9.20.3 Havas SA Outdoor Advertising Models, Specifications and Application
9.20.4 Havas SA Outdoor Advertising Revenue and Gross Margin, 2018-2023
9.20.5 Havas SA Recent Developments
9.21 Chengdu B-ray Media Co., Ltd.
9.21.1 Chengdu B-ray Media Co., Ltd. Company Information, Head Office, Market Area and Industry Position
9.21.2 Chengdu B-ray Media Co., Ltd. Company Profile and Main Business
9.21.3 Chengdu B-ray Media Co., Ltd. Outdoor Advertising Models, Specifications and Application
9.21.4 Chengdu B-ray Media Co., Ltd. Outdoor Advertising Revenue and Gross Margin, 2018-2023
9.21.5 Chengdu B-ray Media Co., Ltd. Recent Developments
10 Conclusion
11 Appendix11.1 Research Methodology
11.2 Data Source
11.2.1 Secondary Sources
11.2.2 Primary Sources11.3 Market Estimation Model
11.4 Disclaimer
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The Outdoor Advertising Global and China Top Players Market has been segregated into various crucial divisions including applications, types, and regions. Each market segment is intensively studied in the report contemplating its market acceptance, worthiness, demand, and growth prospects. The segmentation analysis will help the client to customize their marketing approach to have a better command of each segment and to identify the most prospective customer base.
Report Objectives / Segmentation Covered :
By Companies / players:
By Regions:
By Type:
By Application:
Frequently asked questions(FAQ's):
Recognize the areas along the Outdoor Advertising Global and China Top Players Market's value chain where players are generating value. To get a complete picture, kindly read the entire report.
Outdoor Advertising Global and China Top Players has a wide range of applications, including
In 2023, the Outdoor Advertising Global and China Top Players Market share surpassed USD xx million, and between 2024 and 2029, it will grow at a CAGR of yy%.
A handful of disruptive trends, nevertheless, will have a contradictory and significant impact on the development of the Outdoor Advertising Global and China Top Players Market as well as its distribution among its players
The Outdoor Advertising Global and China Top Players analysis provides high-level qualitative commentary on market dynamics, including information on growth drivers, influential trends, challenges, and opportunities.
