Global Soft Cheese Market Research Report with Opportunities and Strategies to Boost Growth- Impact and Recovery

Report Code : MAI2372556
Published On: Jun, 2021
Category : Food & Beverages
Pages : 110

Based on the Soft Cheese market development status, competitive landscape and development model in different regions of the world, this report is dedicated to providing niche markets, potential risks and comprehensive competitive strategy analysis in different fields. From the competitive advantages of different types of products and services, the development opportunities and consumption characteristics and structure analysis of the downstream application fields are all analyzed in detail. To Boost Growth during the epidemic era, this report analyzes in detail for the potential risks and opportunities which can be focused on.

In Chapter 2.4 of the report, we share our perspectives for the impact of COVID-19 from the long and short term.
In chapter 3.4, we provide the influence of the crisis on the industry chain, especially for marketing channels.
In chapters 8-13, we update the timely industry economic revitalization plan of the country-wise government.

Key players in the global Soft Cheese market covered in Chapter 5:
Oldenburger
Dairy Farmers
Kraft
Bel
Savencia
E&V
Fonterra Food
Lactalis Group
Tatura
Arla

In Chapter 6, on the basis of types, the Soft Cheese market from 2015 to 2025 is primarily split into:
Full Fat Soft Cheese
Medium Fat Soft Cheese
Skim Milk Soft Cheese

In Chapter 7, on the basis of applications, the Soft Cheese market from 2015 to 2025 covers:
Catering
Industrial segment
Retail

Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2015-2025) of the following regions are covered in Chapter 8-13:
North America (Covered in Chapter 9)
United States
Canada
Mexico
Europe (Covered in Chapter 10)
Germany
UK
France
Italy
Spain
Russia
Others
Asia-Pacific (Covered in Chapter 11)
China
Japan
South Korea
Australia
India
South America (Covered in Chapter 12)
Brazil
Argentina
Columbia
Middle East and Africa (Covered in Chapter 13)
UAE
Egypt
South Africa

Years considered for this report:
Historical Years: 2015-2019
Base Year: 2019
Estimated Year: 2020
Forecast Period: 2020-2025
With tables and figures helping analyze worldwide Global Soft Cheese market, this research provides key statistics on the state of the industry and is a valuable source of guidance and direction for companies and individuals interested in the market.

Table of Content

1 Market Overview
1.1 Product Definition and Market Characteristics
1.2 Global Soft Cheese Market Size
1.3 Market Segmentation
1.4 Global Macroeconomic Analysis
1.5 SWOT Analysis

2. Market Dynamics
2.1 Market Drivers
2.2 Market Constraints and Challenges
2.3 Emerging Market Trends
2.4 Impact of COVID-19
2.4.1 Short-term Impact
2.4.2 Long-term Impact

3 Associated Industry Assessment
3.1 Supply Chain Analysis
3.2 Industry Active Participants
3.2.1 Suppliers of Raw Materials
3.2.2 Key Distributors/Retailers
3.3 Alternative Analysis
3.4 The Impact of Covid-19 From the Perspective of Industry Chain

4 Market Competitive Landscape
4.1 Industry Leading Players
4.2 Industry News
4.2.1 Key Product Launch News
4.2.2 M&A and Expansion Plans

5 Analysis of Leading Companies
5.1 Oldenburger
5.1.1 Oldenburger Company Profile
5.1.2 Oldenburger Business Overview
5.1.3 Oldenburger Soft Cheese Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
5.1.4 Oldenburger Soft Cheese Products Introduction
5.2 Dairy Farmers
5.2.1 Dairy Farmers Company Profile
5.2.2 Dairy Farmers Business Overview
5.2.3 Dairy Farmers Soft Cheese Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
5.2.4 Dairy Farmers Soft Cheese Products Introduction
5.3 Kraft
5.3.1 Kraft Company Profile
5.3.2 Kraft Business Overview
5.3.3 Kraft Soft Cheese Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
5.3.4 Kraft Soft Cheese Products Introduction
5.4 Bel
5.4.1 Bel Company Profile
5.4.2 Bel Business Overview
5.4.3 Bel Soft Cheese Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
5.4.4 Bel Soft Cheese Products Introduction
5.5 Savencia
5.5.1 Savencia Company Profile
5.5.2 Savencia Business Overview
5.5.3 Savencia Soft Cheese Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
5.5.4 Savencia Soft Cheese Products Introduction
5.6 E&V
5.6.1 E&V Company Profile
5.6.2 E&V Business Overview
5.6.3 E&V Soft Cheese Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
5.6.4 E&V Soft Cheese Products Introduction
5.7 Fonterra Food
5.7.1 Fonterra Food Company Profile
5.7.2 Fonterra Food Business Overview
5.7.3 Fonterra Food Soft Cheese Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
5.7.4 Fonterra Food Soft Cheese Products Introduction
5.8 Lactalis Group
5.8.1 Lactalis Group Company Profile
5.8.2 Lactalis Group Business Overview
5.8.3 Lactalis Group Soft Cheese Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
5.8.4 Lactalis Group Soft Cheese Products Introduction
5.9 Tatura
5.9.1 Tatura Company Profile
5.9.2 Tatura Business Overview
5.9.3 Tatura Soft Cheese Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
5.9.4 Tatura Soft Cheese Products Introduction
5.10 Arla
5.10.1 Arla Company Profile
5.10.2 Arla Business Overview
5.10.3 Arla Soft Cheese Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
5.10.4 Arla Soft Cheese Products Introduction

6 Market Analysis and Forecast, By Product Types
6.1 Global Soft Cheese Sales, Revenue and Market Share by Types (2015-2020)
6.1.1 Global Soft Cheese Sales and Market Share by Types (2015-2020)
6.1.2 Global Soft Cheese Revenue and Market Share by Types (2015-2020)
6.1.3 Global Soft Cheese Price by Types (2015-2020)
6.2 Global Soft Cheese Market Forecast by Types (2020-2025)
6.2.1 Global Soft Cheese Market Forecast Sales and Market Share by Types (2020-2025)
6.2.2 Global Soft Cheese Market Forecast Revenue and Market Share by Types (2020-2025)
6.3 Global Soft Cheese Sales, Price and Growth Rate by Types (2015-2020)
6.3.1 Global Soft Cheese Sales, Price and Growth Rate of Full Fat Soft Cheese
6.3.2 Global Soft Cheese Sales, Price and Growth Rate of Medium Fat Soft Cheese
6.3.3 Global Soft Cheese Sales, Price and Growth Rate of Skim Milk Soft Cheese
6.4 Global Soft Cheese Market Revenue and Sales Forecast, by Types (2020-2025)
6.4.1 Full Fat Soft Cheese Market Revenue and Sales Forecast (2020-2025)
6.4.2 Medium Fat Soft Cheese Market Revenue and Sales Forecast (2020-2025)
6.4.3 Skim Milk Soft Cheese Market Revenue and Sales Forecast (2020-2025)

7 Market Analysis and Forecast, By Applications
7.1 Global Soft Cheese Sales, Revenue and Market Share by Applications (2015-2020)
7.1.1 Global Soft Cheese Sales and Market Share by Applications (2015-2020)
7.1.2 Global Soft Cheese Revenue and Market Share by Applications (2015-2020)
7.2 Global Soft Cheese Market Forecast by Applications (2020-2025)
7.2.1 Global Soft Cheese Market Forecast Sales and Market Share by Applications (2020-2025)
7.2.2 Global Soft Cheese Market Forecast Revenue and Market Share by Applications (2020-2025)
7.3 Global Revenue, Sales and Growth Rate by Applications (2015-2020)
7.3.1 Global Soft Cheese Revenue, Sales and Growth Rate of Catering (2015-2020)
7.3.2 Global Soft Cheese Revenue, Sales and Growth Rate of Industrial segment (2015-2020)
7.3.3 Global Soft Cheese Revenue, Sales and Growth Rate of Retail (2015-2020)
7.4 Global Soft Cheese Market Revenue and Sales Forecast, by Applications (2020-2025)
7.4.1 Catering Market Revenue and Sales Forecast (2020-2025)
7.4.2 Industrial segment Market Revenue and Sales Forecast (2020-2025)
7.4.3 Retail Market Revenue and Sales Forecast (2020-2025)

8 Market Analysis and Forecast, By Regions
8.1 Global Soft Cheese Sales by Regions (2015-2020)
8.2 Global Soft Cheese Market Revenue by Regions (2015-2020)
8.3 Global Soft Cheese Market Forecast by Regions (2020-2025)

9 North America Soft Cheese Market Analysis
9.1 Market Overview and Prospect Analysis
9.2 North America Soft Cheese Market Sales and Growth Rate (2015-2020)
9.3 North America Soft Cheese Market Revenue and Growth Rate (2015-2020)
9.4 North America Soft Cheese Market Forecast
9.5 The Influence of COVID-19 on North America Market
9.6 North America Soft Cheese Market Analysis by Country
9.6.1 U.S. Soft Cheese Sales and Growth Rate
9.6.2 Canada Soft Cheese Sales and Growth Rate
9.6.3 Mexico Soft Cheese Sales and Growth Rate

10 Europe Soft Cheese Market Analysis
10.1 Market Overview and Prospect Analysis
10.2 Europe Soft Cheese Market Sales and Growth Rate (2015-2020)
10.3 Europe Soft Cheese Market Revenue and Growth Rate (2015-2020)
10.4 Europe Soft Cheese Market Forecast
10.5 The Influence of COVID-19 on Europe Market
10.6 Europe Soft Cheese Market Analysis by Country
10.6.1 Germany Soft Cheese Sales and Growth Rate
10.6.2 United Kingdom Soft Cheese Sales and Growth Rate
10.6.3 France Soft Cheese Sales and Growth Rate
10.6.4 Italy Soft Cheese Sales and Growth Rate
10.6.5 Spain Soft Cheese Sales and Growth Rate
10.6.6 Russia Soft Cheese Sales and Growth Rate

11 Asia-Pacific Soft Cheese Market Analysis
11.1 Market Overview and Prospect Analysis
11.2 Asia-Pacific Soft Cheese Market Sales and Growth Rate (2015-2020)
11.3 Asia-Pacific Soft Cheese Market Revenue and Growth Rate (2015-2020)
11.4 Asia-Pacific Soft Cheese Market Forecast
11.5 The Influence of COVID-19 on Asia Pacific Market
11.6 Asia-Pacific Soft Cheese Market Analysis by Country
11.6.1 China Soft Cheese Sales and Growth Rate
11.6.2 Japan Soft Cheese Sales and Growth Rate
11.6.3 South Korea Soft Cheese Sales and Growth Rate
11.6.4 Australia Soft Cheese Sales and Growth Rate
11.6.5 India Soft Cheese Sales and Growth Rate

12 South America Soft Cheese Market Analysis
12.1 Market Overview and Prospect Analysis
12.2 South America Soft Cheese Market Sales and Growth Rate (2015-2020)
12.3 South America Soft Cheese Market Revenue and Growth Rate (2015-2020)
12.4 South America Soft Cheese Market Forecast
12.5 The Influence of COVID-19 on South America Market
12.6 South America Soft Cheese Market Analysis by Country
12.6.1 Brazil Soft Cheese Sales and Growth Rate
12.6.2 Argentina Soft Cheese Sales and Growth Rate
12.6.3 Columbia Soft Cheese Sales and Growth Rate

13 Middle East and Africa Soft Cheese Market Analysis
13.1 Market Overview and Prospect Analysis
13.2 Middle East and Africa Soft Cheese Market Sales and Growth Rate (2015-2020)
13.3 Middle East and Africa Soft Cheese Market Revenue and Growth Rate (2015-2020)
13.4 Middle East and Africa Soft Cheese Market Forecast
13.5 The Influence of COVID-19 on Middle East and Africa Market
13.6 Middle East and Africa Soft Cheese Market Analysis by Country
13.6.1 UAE Soft Cheese Sales and Growth Rate
13.6.2 Egypt Soft Cheese Sales and Growth Rate
13.6.3 South Africa Soft Cheese Sales and Growth Rate

14 Conclusions and Recommendations
14.1 Key Market Findings and Prospects
14.2 Advice for Investors

15 Appendix
15.1 Methodology
15.2 Research Data Source

List of Tables and Figures
Figure Product Picture
Figure Global Soft Cheese Market Size and Growth Rate 2015-2025
Table Soft Cheese Key Market Segments
Figure Global Soft Cheese Market Revenue ($) Segment by Type from 2015-2020
Figure Global Soft Cheese Market Revenue ($) Segment by Applications from 2015-2020
Table SWOT Analysis
Figure Global COVID-19 Status
Figure Supply Chain
Table Major Players Headquarters, and Service Area of Soft Cheese
Table Major Players Revenue in 2019
Figure Major Players Revenue Share in 2019
Table Oldenburger Company Profile
Table Oldenburger Sales, Revenue (US$ Million), Average Selling Price and Gross Margin (2015-2020)
Figure Oldenburger Production and Growth Rate
Figure Oldenburger Market Revenue ($) Market Share 2015-2020
Table Dairy Farmers Company Profile
Table Dairy Farmers Sales, Revenue (US$ Million), Average Selling Price and Gross Margin (2015-2020)
Figure Dairy Farmers Production and Growth Rate
Figure Dairy Farmers Market Revenue ($) Market Share 2015-2020
Table Kraft Company Profile
Table Kraft Sales, Revenue (US$ Million), Average Selling Price and Gross Margin (2015-2020)
Figure Kraft Production and Growth Rate
Figure Kraft Market Revenue ($) Market Share 2015-2020
Table Bel Company Profile
Table Bel Sales, Revenue (US$ Million), Average Selling Price and Gross Margin (2015-2020)
Figure Bel Production and Growth Rate
Figure Bel Market Revenue ($) Market Share 2015-2020
Table Savencia Company Profile
Table Savencia Sales, Revenue (US$ Million), Average Selling Price and Gross Margin (2015-2020)
Figure Savencia Production and Growth Rate
Figure Savencia Market Revenue ($) Market Share 2015-2020
Table E&V Company Profile
Table E&V Sales, Revenue (US$ Million), Average Selling Price and Gross Margin (2015-2020)
Figure E&V Production and Growth Rate
Figure E&V Market Revenue ($) Market Share 2015-2020
Table Fonterra Food Company Profile
Table Fonterra Food Sales, Revenue (US$ Million), Average Selling Price and Gross Margin (2015-2020)
Figure Fonterra Food Production and Growth Rate
Figure Fonterra Food Market Revenue ($) Market Share 2015-2020
Table Lactalis Group Company Profile
Table Lactalis Group Sales, Revenue (US$ Million), Average Selling Price and Gross Margin (2015-2020)
Figure Lactalis Group Production and Growth Rate
Figure Lactalis Group Market Revenue ($) Market Share 2015-2020
Table Tatura Company Profile
Table Tatura Sales, Revenue (US$ Million), Average Selling Price and Gross Margin (2015-2020)
Figure Tatura Production and Growth Rate
Figure Tatura Market Revenue ($) Market Share 2015-2020
Table Arla Company Profile
Table Arla Sales, Revenue (US$ Million), Average Selling Price and Gross Margin (2015-2020)
Figure Arla Production and Growth Rate
Figure Arla Market Revenue ($) Market Share 2015-2020
Table Global Soft Cheese Sales by Types (2015-2020)
Table Global Soft Cheese Sales Share by Types (2015-2020)
Table Global Soft Cheese Revenue ($) by Types (2015-2020)
Table Global Soft Cheese Revenue Share by Types (2015-2020)
Table Global Soft Cheese Price ($) by Types (2015-2020)
Table Global Soft Cheese Market Forecast Sales by Types (2020-2025)
Table Global Soft Cheese Market Forecast Sales Share by Types (2020-2025)
Table Global Soft Cheese Market Forecast Revenue ($) by Types (2020-2025)
Table Global Soft Cheese Market Forecast Revenue Share by Types (2020-2025)
Figure Global Full Fat Soft Cheese Sales and Growth Rate (2015-2020)
Figure Global Full Fat Soft Cheese Price (2015-2020)
Figure Global Medium Fat Soft Cheese Sales and Growth Rate (2015-2020)
Figure Global Medium Fat Soft Cheese Price (2015-2020)
Figure Global Skim Milk Soft Cheese Sales and Growth Rate (2015-2020)
Figure Global Skim Milk Soft Cheese Price (2015-2020)
Figure Global Soft Cheese Market Revenue ($) and Growth Rate Forecast of Full Fat Soft Cheese (2020-2025)
Figure Global Soft Cheese Sales and Growth Rate Forecast of Full Fat Soft Cheese (2020-2025)
Figure Global Soft Cheese Market Revenue ($) and Growth Rate Forecast of Medium Fat Soft Cheese (2020-2025)
Figure Global Soft Cheese Sales and Growth Rate Forecast of Medium Fat Soft Cheese (2020-2025)
Figure Global Soft Cheese Market Revenue ($) and Growth Rate Forecast of Skim Milk Soft Cheese (2020-2025)
Figure Global Soft Cheese Sales and Growth Rate Forecast of Skim Milk Soft Cheese (2020-2025)
Table Global Soft Cheese Sales by Applications (2015-2020)
Table Global Soft Cheese Sales Share by Applications (2015-2020)
Table Global Soft Cheese Revenue ($) by Applications (2015-2020)
Table Global Soft Cheese Revenue Share by Applications (2015-2020)
Table Global Soft Cheese Market Forecast Sales by Applications (2020-2025)
Table Global Soft Cheese Market Forecast Sales Share by Applications (2020-2025)
Table Global Soft Cheese Market Forecast Revenue ($) by Applications (2020-2025)
Table Global Soft Cheese Market Forecast Revenue Share by Applications (2020-2025)
Figure Global Catering Sales and Growth Rate (2015-2020)
Figure Global Catering Price (2015-2020)
Figure Global Industrial segment Sales and Growth Rate (2015-2020)
Figure Global Industrial segment Price (2015-2020)
Figure Global Retail Sales and Growth Rate (2015-2020)
Figure Global Retail Price (2015-2020)
Figure Global Soft Cheese Market Revenue ($) and Growth Rate Forecast of Catering (2020-2025)
Figure Global Soft Cheese Sales and Growth Rate Forecast of Catering (2020-2025)
Figure Global Soft Cheese Market Revenue ($) and Growth Rate Forecast of Industrial segment (2020-2025)
Figure Global Soft Cheese Sales and Growth Rate Forecast of Industrial segment (2020-2025)
Figure Global Soft Cheese Market Revenue ($) and Growth Rate Forecast of Retail (2020-2025)
Figure Global Soft Cheese Sales and Growth Rate Forecast of Retail (2020-2025)
Figure Global Soft Cheese Sales and Growth Rate (2015-2020)
Table Global Soft Cheese Sales by Regions (2015-2020)
Table Global Soft Cheese Sales Market Share by Regions (2015-2020)
Figure Global Soft Cheese Sales Market Share by Regions in 2019
Figure Global Soft Cheese Revenue and Growth Rate (2015-2020)
Table Global Soft Cheese Revenue by Regions (2015-2020)
Table Global Soft Cheese Revenue Market Share by Regions (2015-2020)
Figure Global Soft Cheese Revenue Market Share by Regions in 2019
Table Global Soft Cheese Market Forecast Sales by Regions (2020-2025)
Table Global Soft Cheese Market Forecast Sales Share by Regions (2020-2025)
Table Global Soft Cheese Market Forecast Revenue ($) by Regions (2020-2025)
Table Global Soft Cheese Market Forecast Revenue Share by Regions (2020-2025)
Figure North America Soft Cheese Market Sales and Growth Rate (2015-2020)
Figure North America Soft Cheese Market Revenue and Growth Rate (2015-2020)
Figure North America Soft Cheese Market Forecast Sales (2020-2025)
Figure North America Soft Cheese Market Forecast Revenue ($) (2020-2025)
Figure North America COVID-19 Status
Figure U.S. Soft Cheese Market Sales and Growth Rate (2015-2020)
Figure Canada Soft Cheese Market Sales and Growth Rate (2015-2020)
Figure Mexico Soft Cheese Market Sales and Growth Rate (2015-2020)
Figure Europe Soft Cheese Market Sales and Growth Rate (2015-2020)
Figure Europe Soft Cheese Market Revenue and Growth Rate (2015-2020)
Figure Europe Soft Cheese Market Forecast Sales (2020-2025)
Figure Europe Soft Cheese Market Forecast Revenue ($) (2020-2025)
Figure Europe COVID-19 Status
Figure Germany Soft Cheese Market Sales and Growth Rate (2015-2020)
Figure United Kingdom Soft Cheese Market Sales and Growth Rate (2015-2020)
Figure France Soft Cheese Market Sales and Growth Rate (2015-2020)
Figure Italy Soft Cheese Market Sales and Growth Rate (2015-2020)
Figure Spain Soft Cheese Market Sales and Growth Rate (2015-2020)
Figure Russia Soft Cheese Market Sales and Growth Rate (2015-2020)
Figure Asia-Pacific Soft Cheese Market Sales and Growth Rate (2015-2020)
Figure Asia-Pacific Soft Cheese Market Revenue and Growth Rate (2015-2020)
Figure Asia-Pacific Soft Cheese Market Forecast Sales (2020-2025)
Figure Asia-Pacific Soft Cheese Market Forecast Revenue ($) (2020-2025)
Figure Asia Pacific COVID-19 Status
Figure China Soft Cheese Market Sales and Growth Rate (2015-2020)
Figure Japan Soft Cheese Market Sales and Growth Rate (2015-2020)
Figure South Korea Soft Cheese Market Sales and Growth Rate (2015-2020)
Figure Australia Soft Cheese Market Sales and Growth Rate (2015-2020)
Figure India Soft Cheese Market Sales and Growth Rate (2015-2020)
Figure South America Soft Cheese Market Sales and Growth Rate (2015-2020)
Figure South America Soft Cheese Market Revenue and Growth Rate (2015-2020)
Figure South America Soft Cheese Market Forecast Sales (2020-2025)
Figure South America Soft Cheese Market Forecast Revenue ($) (2020-2025)
Figure Brazil Soft Cheese Market Sales and Growth Rate (2015-2020)
Figure Argentina Soft Cheese Market Sales and Growth Rate (2015-2020)
Figure Columbia Soft Cheese Market Sales and Growth Rate (2015-2020)
Figure Middle East and Africa Soft Cheese Market Sales and Growth Rate (2015-2020)
Figure Middle East and Africa Soft Cheese Market Revenue and Growth Rate (2015-2020)
Figure Middle East and Africa Soft Cheese Market Forecast Sales (2020-2025)
Figure Middle East and Africa Soft Cheese Market Forecast Revenue ($) (2020-2025)
Figure UAE Soft Cheese Market Sales and Growth Rate (2015-2020)
Figure Egypt Soft Cheese Market Sales and Growth Rate (2015-2020)
Figure South Africa Soft Cheese Market Sales and Growth Rate (2015-2020)
The Global Soft Cheese Market has been segregated into various crucial divisions including applications, types, and regions. Each market segment is intensively studied in the report contemplating its market acceptance, worthiness, demand, and growth prospects. The segmentation analysis will help the client to customize their marketing approach to have a better command of each segment and to identify the most prospective customer base.

Report Objectives / Segmentation Covered :

By Companies / players:
By Regions:
By Type:
By Application:

Frequently asked questions(FAQ's):

What is the Global Soft Cheese Market really preparing for?

Companies in the Global Soft Cheese Industry will need to adapt swiftly to the behavioral changes that are reshaping consumer decision journeys.

What are the major applications for Global Soft Cheese?

Global Soft Cheese has a wide range of applications, including and others.

What is the forecasted growth rate of the Global Soft Cheese Market?

The Global Soft Cheese Market is expected to grow at a moderate CAGR during the forecast period of 2024 to 2029.

Where does the Global Soft Cheese Industry stands in terms of scaling end-use implementations?

According to the Global Soft Cheese Market research paper, organizations are making more progress than their supply chain counterparts, including suppliers.

How is the competitive landscape for the Global Soft Cheese Market defined?

Companies in the Global Soft Cheese Industry are thoroughly researched and profiled in order to determine why certain trends will have a significant impact and how they will be factored into the Global Soft Cheese Market's trajectory and future outlook.