Global Pay TV Services Market Research Report with Opportunities and Strategies to Boost Growth- Impact and Recovery

Report Code : MAI2162814
Published On: Apr, 2021
Category : Goods & Services
Pages : 108

Pay TV refers to subscription-based television services, often provided by analog, digital cable and satellite, and is gradually being provided by digital terrestrial broadcasting. Unlike other wired networks, pay TV is an a la carte service. For example, users can subscribe to the A channel only without having to subscribe to the B channel.
Based on the Pay TV Services market development status, competitive landscape and development model in different regions of the world, this report is dedicated to providing niche markets, potential risks and comprehensive competitive strategy analysis in different fields. From the competitive advantages of different types of products and services, the development opportunities and consumption characteristics and structure analysis of the downstream application fields are all analyzed in detail. To Boost Growth during the epidemic era, this report analyzes in detail for the potential risks and opportunities which can be focused on.

In Chapter 2.4 of the report, we share our perspectives for the impact of COVID-19 from the long and short term.
In chapter 3.4, we provide the influence of the crisis on the industry chain, especially for marketing channels.
In chapters 8-13, we update the timely industry economic revitalization plan of the country-wise government.

Key players in the global Pay TV Services market covered in Chapter 5:
BT
iTSCom
Unitymedia
AT＆T
DISH
COMCAST
JCOM
Virgin
Foxtel
TalkTalk
Sky UK

In Chapter 6, on the basis of types, the Pay TV Services market from 2015 to 2025 is primarily split into:
Cable TV
Satellite TV
Internet Protocol Television (IPTV)

In Chapter 7, on the basis of applications, the Pay TV Services market from 2015 to 2025 covers:
Online Pay
Offline Pay

Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2015-2025) of the following regions are covered in Chapter 8-13:
North America (Covered in Chapter 9)
United States
Canada
Mexico
Europe (Covered in Chapter 10)
Germany
UK
France
Italy
Spain
Russia
Others
Asia-Pacific (Covered in Chapter 11)
China
Japan
South Korea
Australia
India
South America (Covered in Chapter 12)
Brazil
Argentina
Columbia
Middle East and Africa (Covered in Chapter 13)
UAE
Egypt
South Africa

Years considered for this report:
Historical Years: 2015-2019
Base Year: 2019
Estimated Year: 2020
Forecast Period: 2020-2025
With tables and figures helping analyze worldwide Global Pay TV Services market, this research provides key statistics on the state of the industry and is a valuable source of guidance and direction for companies and individuals interested in the market.

Table of Content

1 Market Overview
1.1 Product Definition and Market Characteristics
1.2 Global Pay TV Services Market Size
1.3 Market Segmentation
1.4 Global Macroeconomic Analysis
1.5 SWOT Analysis

2. Market Dynamics
2.1 Market Drivers
2.2 Market Constraints and Challenges
2.3 Emerging Market Trends
2.4 Impact of COVID-19
2.4.1 Short-term Impact
2.4.2 Long-term Impact

3 Associated Industry Assessment
3.1 Supply Chain Analysis
3.2 Industry Active Participants
3.2.1 Suppliers of Raw Materials
3.2.2 Key Distributors/Retailers
3.3 Alternative Analysis
3.4 The Impact of Covid-19 From the Perspective of Industry Chain

4 Market Competitive Landscape
4.1 Industry Leading Players
4.2 Industry News
4.2.1 Key Product Launch News
4.2.2 M&A and Expansion Plans

5 Analysis of Leading Companies
5.1 BT
5.1.1 BT Company Profile
5.1.2 BT Business Overview
5.1.3 BT Pay TV Services Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
5.1.4 BT Pay TV Services Products Introduction
5.2 iTSCom
5.2.1 iTSCom Company Profile
5.2.2 iTSCom Business Overview
5.2.3 iTSCom Pay TV Services Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
5.2.4 iTSCom Pay TV Services Products Introduction
5.3 Unitymedia
5.3.1 Unitymedia Company Profile
5.3.2 Unitymedia Business Overview
5.3.3 Unitymedia Pay TV Services Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
5.3.4 Unitymedia Pay TV Services Products Introduction
5.4 AT＆T
5.4.1 AT＆T Company Profile
5.4.2 AT＆T Business Overview
5.4.3 AT＆T Pay TV Services Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
5.4.4 AT＆T Pay TV Services Products Introduction
5.5 DISH
5.5.1 DISH Company Profile
5.5.2 DISH Business Overview
5.5.3 DISH Pay TV Services Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
5.5.4 DISH Pay TV Services Products Introduction
5.6 COMCAST
5.6.1 COMCAST Company Profile
5.6.2 COMCAST Business Overview
5.6.3 COMCAST Pay TV Services Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
5.6.4 COMCAST Pay TV Services Products Introduction
5.7 JCOM
5.7.1 JCOM Company Profile
5.7.2 JCOM Business Overview
5.7.3 JCOM Pay TV Services Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
5.7.4 JCOM Pay TV Services Products Introduction
5.8 Virgin
5.8.1 Virgin Company Profile
5.8.2 Virgin Business Overview
5.8.3 Virgin Pay TV Services Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
5.8.4 Virgin Pay TV Services Products Introduction
5.9 Foxtel
5.9.1 Foxtel Company Profile
5.9.2 Foxtel Business Overview
5.9.3 Foxtel Pay TV Services Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
5.9.4 Foxtel Pay TV Services Products Introduction
5.10 TalkTalk
5.10.1 TalkTalk Company Profile
5.10.2 TalkTalk Business Overview
5.10.3 TalkTalk Pay TV Services Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
5.10.4 TalkTalk Pay TV Services Products Introduction
5.11 Sky UK
5.11.1 Sky UK Company Profile
5.11.2 Sky UK Business Overview
5.11.3 Sky UK Pay TV Services Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
5.11.4 Sky UK Pay TV Services Products Introduction

6 Market Analysis and Forecast, By Product Types
6.1 Global Pay TV Services Sales, Revenue and Market Share by Types (2015-2020)
6.1.1 Global Pay TV Services Sales and Market Share by Types (2015-2020)
6.1.2 Global Pay TV Services Revenue and Market Share by Types (2015-2020)
6.1.3 Global Pay TV Services Price by Types (2015-2020)
6.2 Global Pay TV Services Market Forecast by Types (2020-2025)
6.2.1 Global Pay TV Services Market Forecast Sales and Market Share by Types (2020-2025)
6.2.2 Global Pay TV Services Market Forecast Revenue and Market Share by Types (2020-2025)
6.3 Global Pay TV Services Sales, Price and Growth Rate by Types (2015-2020)
6.3.1 Global Pay TV Services Sales, Price and Growth Rate of Cable TV
6.3.2 Global Pay TV Services Sales, Price and Growth Rate of Satellite TV
6.3.3 Global Pay TV Services Sales, Price and Growth Rate of Internet Protocol Television (IPTV)
6.4 Global Pay TV Services Market Revenue and Sales Forecast, by Types (2020-2025)
6.4.1 Cable TV Market Revenue and Sales Forecast (2020-2025)
6.4.2 Satellite TV Market Revenue and Sales Forecast (2020-2025)
6.4.3 Internet Protocol Television (IPTV) Market Revenue and Sales Forecast (2020-2025)

7 Market Analysis and Forecast, By Applications
7.1 Global Pay TV Services Sales, Revenue and Market Share by Applications (2015-2020)
7.1.1 Global Pay TV Services Sales and Market Share by Applications (2015-2020)
7.1.2 Global Pay TV Services Revenue and Market Share by Applications (2015-2020)
7.2 Global Pay TV Services Market Forecast by Applications (2020-2025)
7.2.1 Global Pay TV Services Market Forecast Sales and Market Share by Applications (2020-2025)
7.2.2 Global Pay TV Services Market Forecast Revenue and Market Share by Applications (2020-2025)
7.3 Global Revenue, Sales and Growth Rate by Applications (2015-2020)
7.3.1 Global Pay TV Services Revenue, Sales and Growth Rate of Online Pay (2015-2020)
7.3.2 Global Pay TV Services Revenue, Sales and Growth Rate of Offline Pay (2015-2020)
7.4 Global Pay TV Services Market Revenue and Sales Forecast, by Applications (2020-2025)
7.4.1 Online Pay Market Revenue and Sales Forecast (2020-2025)
7.4.2 Offline Pay Market Revenue and Sales Forecast (2020-2025)

8 Market Analysis and Forecast, By Regions
8.1 Global Pay TV Services Sales by Regions (2015-2020)
8.2 Global Pay TV Services Market Revenue by Regions (2015-2020)
8.3 Global Pay TV Services Market Forecast by Regions (2020-2025)

9 North America Pay TV Services Market Analysis
9.1 Market Overview and Prospect Analysis
9.2 North America Pay TV Services Market Sales and Growth Rate (2015-2020)
9.3 North America Pay TV Services Market Revenue and Growth Rate (2015-2020)
9.4 North America Pay TV Services Market Forecast
9.5 The Influence of COVID-19 on North America Market
9.6 North America Pay TV Services Market Analysis by Country
9.6.1 U.S. Pay TV Services Sales and Growth Rate
9.6.2 Canada Pay TV Services Sales and Growth Rate
9.6.3 Mexico Pay TV Services Sales and Growth Rate

10 Europe Pay TV Services Market Analysis
10.1 Market Overview and Prospect Analysis
10.2 Europe Pay TV Services Market Sales and Growth Rate (2015-2020)
10.3 Europe Pay TV Services Market Revenue and Growth Rate (2015-2020)
10.4 Europe Pay TV Services Market Forecast
10.5 The Influence of COVID-19 on Europe Market
10.6 Europe Pay TV Services Market Analysis by Country
10.6.1 Germany Pay TV Services Sales and Growth Rate
10.6.2 United Kingdom Pay TV Services Sales and Growth Rate
10.6.3 France Pay TV Services Sales and Growth Rate
10.6.4 Italy Pay TV Services Sales and Growth Rate
10.6.5 Spain Pay TV Services Sales and Growth Rate
10.6.6 Russia Pay TV Services Sales and Growth Rate

11 Asia-Pacific Pay TV Services Market Analysis
11.1 Market Overview and Prospect Analysis
11.2 Asia-Pacific Pay TV Services Market Sales and Growth Rate (2015-2020)
11.3 Asia-Pacific Pay TV Services Market Revenue and Growth Rate (2015-2020)
11.4 Asia-Pacific Pay TV Services Market Forecast
11.5 The Influence of COVID-19 on Asia Pacific Market
11.6 Asia-Pacific Pay TV Services Market Analysis by Country
11.6.1 China Pay TV Services Sales and Growth Rate
11.6.2 Japan Pay TV Services Sales and Growth Rate
11.6.3 South Korea Pay TV Services Sales and Growth Rate
11.6.4 Australia Pay TV Services Sales and Growth Rate
11.6.5 India Pay TV Services Sales and Growth Rate

12 South America Pay TV Services Market Analysis
12.1 Market Overview and Prospect Analysis
12.2 South America Pay TV Services Market Sales and Growth Rate (2015-2020)
12.3 South America Pay TV Services Market Revenue and Growth Rate (2015-2020)
12.4 South America Pay TV Services Market Forecast
12.5 The Influence of COVID-19 on South America Market
12.6 South America Pay TV Services Market Analysis by Country
12.6.1 Brazil Pay TV Services Sales and Growth Rate
12.6.2 Argentina Pay TV Services Sales and Growth Rate
12.6.3 Columbia Pay TV Services Sales and Growth Rate

13 Middle East and Africa Pay TV Services Market Analysis
13.1 Market Overview and Prospect Analysis
13.2 Middle East and Africa Pay TV Services Market Sales and Growth Rate (2015-2020)
13.3 Middle East and Africa Pay TV Services Market Revenue and Growth Rate (2015-2020)
13.4 Middle East and Africa Pay TV Services Market Forecast
13.5 The Influence of COVID-19 on Middle East and Africa Market
13.6 Middle East and Africa Pay TV Services Market Analysis by Country
13.6.1 UAE Pay TV Services Sales and Growth Rate
13.6.2 Egypt Pay TV Services Sales and Growth Rate
13.6.3 South Africa Pay TV Services Sales and Growth Rate

14 Conclusions and Recommendations
14.1 Key Market Findings and Prospects
14.2 Advice for Investors

15 Appendix
15.1 Methodology
15.2 Research Data Source

List of Tables and Figures
Figure Product Picture
Figure Global Pay TV Services Market Size and Growth Rate 2015-2025
Table Pay TV Services Key Market Segments
Figure Global Pay TV Services Market Revenue ($) Segment by Type from 2015-2020
Figure Global Pay TV Services Market Revenue ($) Segment by Applications from 2015-2020
Table SWOT Analysis
Figure Global COVID-19 Status
Figure Supply Chain
Table Major Players Headquarters, and Service Area of Pay TV Services
Table Major Players Revenue in 2019
Figure Major Players Revenue Share in 2019
Table BT Company Profile
Table BT Sales, Revenue (US$ Million), Average Selling Price and Gross Margin (2015-2020)
Figure BT Production and Growth Rate
Figure BT Market Revenue ($) Market Share 2015-2020
Table iTSCom Company Profile
Table iTSCom Sales, Revenue (US$ Million), Average Selling Price and Gross Margin (2015-2020)
Figure iTSCom Production and Growth Rate
Figure iTSCom Market Revenue ($) Market Share 2015-2020
Table Unitymedia Company Profile
Table Unitymedia Sales, Revenue (US$ Million), Average Selling Price and Gross Margin (2015-2020)
Figure Unitymedia Production and Growth Rate
Figure Unitymedia Market Revenue ($) Market Share 2015-2020
Table AT＆T Company Profile
Table AT＆T Sales, Revenue (US$ Million), Average Selling Price and Gross Margin (2015-2020)
Figure AT＆T Production and Growth Rate
Figure AT＆T Market Revenue ($) Market Share 2015-2020
Table DISH Company Profile
Table DISH Sales, Revenue (US$ Million), Average Selling Price and Gross Margin (2015-2020)
Figure DISH Production and Growth Rate
Figure DISH Market Revenue ($) Market Share 2015-2020
Table COMCAST Company Profile
Table COMCAST Sales, Revenue (US$ Million), Average Selling Price and Gross Margin (2015-2020)
Figure COMCAST Production and Growth Rate
Figure COMCAST Market Revenue ($) Market Share 2015-2020
Table JCOM Company Profile
Table JCOM Sales, Revenue (US$ Million), Average Selling Price and Gross Margin (2015-2020)
Figure JCOM Production and Growth Rate
Figure JCOM Market Revenue ($) Market Share 2015-2020
Table Virgin Company Profile
Table Virgin Sales, Revenue (US$ Million), Average Selling Price and Gross Margin (2015-2020)
Figure Virgin Production and Growth Rate
Figure Virgin Market Revenue ($) Market Share 2015-2020
Table Foxtel Company Profile
Table Foxtel Sales, Revenue (US$ Million), Average Selling Price and Gross Margin (2015-2020)
Figure Foxtel Production and Growth Rate
Figure Foxtel Market Revenue ($) Market Share 2015-2020
Table TalkTalk Company Profile
Table TalkTalk Sales, Revenue (US$ Million), Average Selling Price and Gross Margin (2015-2020)
Figure TalkTalk Production and Growth Rate
Figure TalkTalk Market Revenue ($) Market Share 2015-2020
Table Sky UK Company Profile
Table Sky UK Sales, Revenue (US$ Million), Average Selling Price and Gross Margin (2015-2020)
Figure Sky UK Production and Growth Rate
Figure Sky UK Market Revenue ($) Market Share 2015-2020
Table Global Pay TV Services Sales by Types (2015-2020)
Table Global Pay TV Services Sales Share by Types (2015-2020)
Table Global Pay TV Services Revenue ($) by Types (2015-2020)
Table Global Pay TV Services Revenue Share by Types (2015-2020)
Table Global Pay TV Services Price ($) by Types (2015-2020)
Table Global Pay TV Services Market Forecast Sales by Types (2020-2025)
Table Global Pay TV Services Market Forecast Sales Share by Types (2020-2025)
Table Global Pay TV Services Market Forecast Revenue ($) by Types (2020-2025)
Table Global Pay TV Services Market Forecast Revenue Share by Types (2020-2025)
Figure Global Cable TV Sales and Growth Rate (2015-2020)
Figure Global Cable TV Price (2015-2020)
Figure Global Satellite TV Sales and Growth Rate (2015-2020)
Figure Global Satellite TV Price (2015-2020)
Figure Global Internet Protocol Television (IPTV) Sales and Growth Rate (2015-2020)
Figure Global Internet Protocol Television (IPTV) Price (2015-2020)
Figure Global Pay TV Services Market Revenue ($) and Growth Rate Forecast of Cable TV (2020-2025)
Figure Global Pay TV Services Sales and Growth Rate Forecast of Cable TV (2020-2025)
Figure Global Pay TV Services Market Revenue ($) and Growth Rate Forecast of Satellite TV (2020-2025)
Figure Global Pay TV Services Sales and Growth Rate Forecast of Satellite TV (2020-2025)
Figure Global Pay TV Services Market Revenue ($) and Growth Rate Forecast of Internet Protocol Television (IPTV) (2020-2025)
Figure Global Pay TV Services Sales and Growth Rate Forecast of Internet Protocol Television (IPTV) (2020-2025)
Table Global Pay TV Services Sales by Applications (2015-2020)
Table Global Pay TV Services Sales Share by Applications (2015-2020)
Table Global Pay TV Services Revenue ($) by Applications (2015-2020)
Table Global Pay TV Services Revenue Share by Applications (2015-2020)
Table Global Pay TV Services Market Forecast Sales by Applications (2020-2025)
Table Global Pay TV Services Market Forecast Sales Share by Applications (2020-2025)
Table Global Pay TV Services Market Forecast Revenue ($) by Applications (2020-2025)
Table Global Pay TV Services Market Forecast Revenue Share by Applications (2020-2025)
Figure Global Online Pay Sales and Growth Rate (2015-2020)
Figure Global Online Pay Price (2015-2020)
Figure Global Offline Pay Sales and Growth Rate (2015-2020)
Figure Global Offline Pay Price (2015-2020)
Figure Global Pay TV Services Market Revenue ($) and Growth Rate Forecast of Online Pay (2020-2025)
Figure Global Pay TV Services Sales and Growth Rate Forecast of Online Pay (2020-2025)
Figure Global Pay TV Services Market Revenue ($) and Growth Rate Forecast of Offline Pay (2020-2025)
Figure Global Pay TV Services Sales and Growth Rate Forecast of Offline Pay (2020-2025)
Figure Global Pay TV Services Sales and Growth Rate (2015-2020)
Table Global Pay TV Services Sales by Regions (2015-2020)
Table Global Pay TV Services Sales Market Share by Regions (2015-2020)
Figure Global Pay TV Services Sales Market Share by Regions in 2019
Figure Global Pay TV Services Revenue and Growth Rate (2015-2020)
Table Global Pay TV Services Revenue by Regions (2015-2020)
Table Global Pay TV Services Revenue Market Share by Regions (2015-2020)
Figure Global Pay TV Services Revenue Market Share by Regions in 2019
Table Global Pay TV Services Market Forecast Sales by Regions (2020-2025)
Table Global Pay TV Services Market Forecast Sales Share by Regions (2020-2025)
Table Global Pay TV Services Market Forecast Revenue ($) by Regions (2020-2025)
Table Global Pay TV Services Market Forecast Revenue Share by Regions (2020-2025)
Figure North America Pay TV Services Market Sales and Growth Rate (2015-2020)
Figure North America Pay TV Services Market Revenue and Growth Rate (2015-2020)
Figure North America Pay TV Services Market Forecast Sales (2020-2025)
Figure North America Pay TV Services Market Forecast Revenue ($) (2020-2025)
Figure North America COVID-19 Status
Figure U.S. Pay TV Services Market Sales and Growth Rate (2015-2020)
Figure Canada Pay TV Services Market Sales and Growth Rate (2015-2020)
Figure Mexico Pay TV Services Market Sales and Growth Rate (2015-2020)
Figure Europe Pay TV Services Market Sales and Growth Rate (2015-2020)
Figure Europe Pay TV Services Market Revenue and Growth Rate (2015-2020)
Figure Europe Pay TV Services Market Forecast Sales (2020-2025)
Figure Europe Pay TV Services Market Forecast Revenue ($) (2020-2025)
Figure Europe COVID-19 Status
Figure Germany Pay TV Services Market Sales and Growth Rate (2015-2020)
Figure United Kingdom Pay TV Services Market Sales and Growth Rate (2015-2020)
Figure France Pay TV Services Market Sales and Growth Rate (2015-2020)
Figure Italy Pay TV Services Market Sales and Growth Rate (2015-2020)
Figure Spain Pay TV Services Market Sales and Growth Rate (2015-2020)
Figure Russia Pay TV Services Market Sales and Growth Rate (2015-2020)
Figure Asia-Pacific Pay TV Services Market Sales and Growth Rate (2015-2020)
Figure Asia-Pacific Pay TV Services Market Revenue and Growth Rate (2015-2020)
Figure Asia-Pacific Pay TV Services Market Forecast Sales (2020-2025)
Figure Asia-Pacific Pay TV Services Market Forecast Revenue ($) (2020-2025)
Figure Asia Pacific COVID-19 Status
Figure China Pay TV Services Market Sales and Growth Rate (2015-2020)
Figure Japan Pay TV Services Market Sales and Growth Rate (2015-2020)
Figure South Korea Pay TV Services Market Sales and Growth Rate (2015-2020)
Figure Australia Pay TV Services Market Sales and Growth Rate (2015-2020)
Figure India Pay TV Services Market Sales and Growth Rate (2015-2020)
Figure South America Pay TV Services Market Sales and Growth Rate (2015-2020)
Figure South America Pay TV Services Market Revenue and Growth Rate (2015-2020)
Figure South America Pay TV Services Market Forecast Sales (2020-2025)
Figure South America Pay TV Services Market Forecast Revenue ($) (2020-2025)
Figure Brazil Pay TV Services Market Sales and Growth Rate (2015-2020)
Figure Argentina Pay TV Services Market Sales and Growth Rate (2015-2020)
Figure Columbia Pay TV Services Market Sales and Growth Rate (2015-2020)
Figure Middle East and Africa Pay TV Services Market Sales and Growth Rate (2015-2020)
Figure Middle East and Africa Pay TV Services Market Revenue and Growth Rate (2015-2020)
Figure Middle East and Africa Pay TV Services Market Forecast Sales (2020-2025)
Figure Middle East and Africa Pay TV Services Market Forecast Revenue ($) (2020-2025)
Figure UAE Pay TV Services Market Sales and Growth Rate (2015-2020)
Figure Egypt Pay TV Services Market Sales and Growth Rate (2015-2020)
Figure South Africa Pay TV Services Market Sales and Growth Rate (2015-2020)
The Global Pay TV Services Market has been segregated into various crucial divisions including applications, types, and regions. Each market segment is intensively studied in the report contemplating its market acceptance, worthiness, demand, and growth prospects. The segmentation analysis will help the client to customize their marketing approach to have a better command of each segment and to identify the most prospective customer base.

Report Objectives / Segmentation Covered :

By Companies / players:
By Regions:
By Type:
By Application:

Frequently asked questions(FAQ's):

How are players chosen for the research coverage of the Global Pay TV Services Market study?

MI used a variety of industry standards such as NAICS, ICB, TRIC, and others to identify functional players in the industry, which they then shortlist and validate in an iterative process to finalize the most relevant players.

What are the major applications for Global Pay TV Services?

Global Pay TV Services has a wide range of applications, including and others.

What is the market value of the Global Pay TV Services Industry?

In 2023, the Global Pay TV Services Market share exceeded USD xx million. Between 2024 and 2029, it will grow at a CAGR of yy%.

What are the underlying opportunities in the Global Pay TV Services Market?

The influx of capital into the Global Pay TV Services Market, as well as the deployment of technologies designed to increase efficiency and yield high volume, are paving the way for promising market opportunities.

Who should consider the Global Pay TV Services Market study?

The Global Pay TV Services Industry stakeholders, executives, and experts, as well as individuals who need to develop consumer-friendly strategies and use technology to stay ahead of the competition.