Global Latex Balloons Market Research Report with Opportunities and Strategies to Boost Growth- Impact and Recovery

Report Code : MAI2164023
Published On: Apr, 2021
Category : Goods & Services
Pages : 110

Based on the Latex Balloons market development status, competitive landscape and development model in different regions of the world, this report is dedicated to providing niche markets, potential risks and comprehensive competitive strategy analysis in different fields. From the competitive advantages of different types of products and services, the development opportunities and consumption characteristics and structure analysis of the downstream application fields are all analyzed in detail. To Boost Growth during the epidemic era, this report analyzes in detail for the potential risks and opportunities which can be focused on.

In Chapter 2.4 of the report, we share our perspectives for the impact of COVID-19 from the long and short term.
In chapter 3.4, we provide the influence of the crisis on the industry chain, especially for marketing channels.
In chapters 8-13, we update the timely industry economic revitalization plan of the country-wise government.

Key players in the global Latex Balloons market covered in Chapter 5:
Gemar Balloons
Rubek Balloons
CTI Industries
Jaya Latexindo Internusa
Latex Occidental
Pioneer Balloon

In Chapter 6, on the basis of types, the Latex Balloons market from 2015 to 2025 is primarily split into:
Plain Latex Balloons
Printed Latex Balloons
Round Latex Balloons
Heart Shaped Latex Balloons
Animal Shaped Latex Balloons
Others

In Chapter 7, on the basis of applications, the Latex Balloons market from 2015 to 2025 covers:
Party and Celebration
Advertisement
Others

Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2015-2025) of the following regions are covered in Chapter 8-13:
North America (Covered in Chapter 9)
United States
Canada
Mexico
Europe (Covered in Chapter 10)
Germany
UK
France
Italy
Spain
Russia
Others
Asia-Pacific (Covered in Chapter 11)
China
Japan
South Korea
Australia
India
South America (Covered in Chapter 12)
Brazil
Argentina
Columbia
Middle East and Africa (Covered in Chapter 13)
UAE
Egypt
South Africa

Years considered for this report:
Historical Years: 2015-2019
Base Year: 2019
Estimated Year: 2020
Forecast Period: 2020-2025
With tables and figures helping analyze worldwide Global Latex Balloons market, this research provides key statistics on the state of the industry and is a valuable source of guidance and direction for companies and individuals interested in the market.

Table of Content

1 Market Overview
1.1 Product Definition and Market Characteristics
1.2 Global Latex Balloons Market Size
1.3 Market Segmentation
1.4 Global Macroeconomic Analysis
1.5 SWOT Analysis

2. Market Dynamics
2.1 Market Drivers
2.2 Market Constraints and Challenges
2.3 Emerging Market Trends
2.4 Impact of COVID-19
2.4.1 Short-term Impact
2.4.2 Long-term Impact

3 Associated Industry Assessment
3.1 Supply Chain Analysis
3.2 Industry Active Participants
3.2.1 Suppliers of Raw Materials
3.2.2 Key Distributors/Retailers
3.3 Alternative Analysis
3.4 The Impact of Covid-19 From the Perspective of Industry Chain

4 Market Competitive Landscape
4.1 Industry Leading Players
4.2 Industry News
4.2.1 Key Product Launch News
4.2.2 M&A and Expansion Plans

5 Analysis of Leading Companies
5.1 Gemar Balloons
5.1.1 Gemar Balloons Company Profile
5.1.2 Gemar Balloons Business Overview
5.1.3 Gemar Balloons Latex Balloons Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
5.1.4 Gemar Balloons Latex Balloons Products Introduction
5.2 Rubek Balloons
5.2.1 Rubek Balloons Company Profile
5.2.2 Rubek Balloons Business Overview
5.2.3 Rubek Balloons Latex Balloons Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
5.2.4 Rubek Balloons Latex Balloons Products Introduction
5.3 CTI Industries
5.3.1 CTI Industries Company Profile
5.3.2 CTI Industries Business Overview
5.3.3 CTI Industries Latex Balloons Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
5.3.4 CTI Industries Latex Balloons Products Introduction
5.4 Jaya Latexindo Internusa
5.4.1 Jaya Latexindo Internusa Company Profile
5.4.2 Jaya Latexindo Internusa Business Overview
5.4.3 Jaya Latexindo Internusa Latex Balloons Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
5.4.4 Jaya Latexindo Internusa Latex Balloons Products Introduction
5.5 Latex Occidental
5.5.1 Latex Occidental Company Profile
5.5.2 Latex Occidental Business Overview
5.5.3 Latex Occidental Latex Balloons Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
5.5.4 Latex Occidental Latex Balloons Products Introduction
5.6 Pioneer Balloon
5.6.1 Pioneer Balloon Company Profile
5.6.2 Pioneer Balloon Business Overview
5.6.3 Pioneer Balloon Latex Balloons Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
5.6.4 Pioneer Balloon Latex Balloons Products Introduction

6 Market Analysis and Forecast, By Product Types
6.1 Global Latex Balloons Sales, Revenue and Market Share by Types (2015-2020)
6.1.1 Global Latex Balloons Sales and Market Share by Types (2015-2020)
6.1.2 Global Latex Balloons Revenue and Market Share by Types (2015-2020)
6.1.3 Global Latex Balloons Price by Types (2015-2020)
6.2 Global Latex Balloons Market Forecast by Types (2020-2025)
6.2.1 Global Latex Balloons Market Forecast Sales and Market Share by Types (2020-2025)
6.2.2 Global Latex Balloons Market Forecast Revenue and Market Share by Types (2020-2025)
6.3 Global Latex Balloons Sales, Price and Growth Rate by Types (2015-2020)
6.3.1 Global Latex Balloons Sales, Price and Growth Rate of Plain Latex Balloons
6.3.2 Global Latex Balloons Sales, Price and Growth Rate of Printed Latex Balloons
6.3.3 Global Latex Balloons Sales, Price and Growth Rate of Round Latex Balloons
6.3.4 Global Latex Balloons Sales, Price and Growth Rate of Heart Shaped Latex Balloons
6.3.5 Global Latex Balloons Sales, Price and Growth Rate of Animal Shaped Latex Balloons
6.3.6 Global Latex Balloons Sales, Price and Growth Rate of Others
6.4 Global Latex Balloons Market Revenue and Sales Forecast, by Types (2020-2025)
6.4.1 Plain Latex Balloons Market Revenue and Sales Forecast (2020-2025)
6.4.2 Printed Latex Balloons Market Revenue and Sales Forecast (2020-2025)
6.4.3 Round Latex Balloons Market Revenue and Sales Forecast (2020-2025)
6.4.4 Heart Shaped Latex Balloons Market Revenue and Sales Forecast (2020-2025)
6.4.5 Animal Shaped Latex Balloons Market Revenue and Sales Forecast (2020-2025)
6.4.6 Others Market Revenue and Sales Forecast (2020-2025)

7 Market Analysis and Forecast, By Applications
7.1 Global Latex Balloons Sales, Revenue and Market Share by Applications (2015-2020)
7.1.1 Global Latex Balloons Sales and Market Share by Applications (2015-2020)
7.1.2 Global Latex Balloons Revenue and Market Share by Applications (2015-2020)
7.2 Global Latex Balloons Market Forecast by Applications (2020-2025)
7.2.1 Global Latex Balloons Market Forecast Sales and Market Share by Applications (2020-2025)
7.2.2 Global Latex Balloons Market Forecast Revenue and Market Share by Applications (2020-2025)
7.3 Global Revenue, Sales and Growth Rate by Applications (2015-2020)
7.3.1 Global Latex Balloons Revenue, Sales and Growth Rate of Party and Celebration (2015-2020)
7.3.2 Global Latex Balloons Revenue, Sales and Growth Rate of Advertisement (2015-2020)
7.3.3 Global Latex Balloons Revenue, Sales and Growth Rate of Others (2015-2020)
7.4 Global Latex Balloons Market Revenue and Sales Forecast, by Applications (2020-2025)
7.4.1 Party and Celebration Market Revenue and Sales Forecast (2020-2025)
7.4.2 Advertisement Market Revenue and Sales Forecast (2020-2025)
7.4.3 Others Market Revenue and Sales Forecast (2020-2025)

8 Market Analysis and Forecast, By Regions
8.1 Global Latex Balloons Sales by Regions (2015-2020)
8.2 Global Latex Balloons Market Revenue by Regions (2015-2020)
8.3 Global Latex Balloons Market Forecast by Regions (2020-2025)

9 North America Latex Balloons Market Analysis
9.1 Market Overview and Prospect Analysis
9.2 North America Latex Balloons Market Sales and Growth Rate (2015-2020)
9.3 North America Latex Balloons Market Revenue and Growth Rate (2015-2020)
9.4 North America Latex Balloons Market Forecast
9.5 The Influence of COVID-19 on North America Market
9.6 North America Latex Balloons Market Analysis by Country
9.6.1 U.S. Latex Balloons Sales and Growth Rate
9.6.2 Canada Latex Balloons Sales and Growth Rate
9.6.3 Mexico Latex Balloons Sales and Growth Rate

10 Europe Latex Balloons Market Analysis
10.1 Market Overview and Prospect Analysis
10.2 Europe Latex Balloons Market Sales and Growth Rate (2015-2020)
10.3 Europe Latex Balloons Market Revenue and Growth Rate (2015-2020)
10.4 Europe Latex Balloons Market Forecast
10.5 The Influence of COVID-19 on Europe Market
10.6 Europe Latex Balloons Market Analysis by Country
10.6.1 Germany Latex Balloons Sales and Growth Rate
10.6.2 United Kingdom Latex Balloons Sales and Growth Rate
10.6.3 France Latex Balloons Sales and Growth Rate
10.6.4 Italy Latex Balloons Sales and Growth Rate
10.6.5 Spain Latex Balloons Sales and Growth Rate
10.6.6 Russia Latex Balloons Sales and Growth Rate

11 Asia-Pacific Latex Balloons Market Analysis
11.1 Market Overview and Prospect Analysis
11.2 Asia-Pacific Latex Balloons Market Sales and Growth Rate (2015-2020)
11.3 Asia-Pacific Latex Balloons Market Revenue and Growth Rate (2015-2020)
11.4 Asia-Pacific Latex Balloons Market Forecast
11.5 The Influence of COVID-19 on Asia Pacific Market
11.6 Asia-Pacific Latex Balloons Market Analysis by Country
11.6.1 China Latex Balloons Sales and Growth Rate
11.6.2 Japan Latex Balloons Sales and Growth Rate
11.6.3 South Korea Latex Balloons Sales and Growth Rate
11.6.4 Australia Latex Balloons Sales and Growth Rate
11.6.5 India Latex Balloons Sales and Growth Rate

12 South America Latex Balloons Market Analysis
12.1 Market Overview and Prospect Analysis
12.2 South America Latex Balloons Market Sales and Growth Rate (2015-2020)
12.3 South America Latex Balloons Market Revenue and Growth Rate (2015-2020)
12.4 South America Latex Balloons Market Forecast
12.5 The Influence of COVID-19 on South America Market
12.6 South America Latex Balloons Market Analysis by Country
12.6.1 Brazil Latex Balloons Sales and Growth Rate
12.6.2 Argentina Latex Balloons Sales and Growth Rate
12.6.3 Columbia Latex Balloons Sales and Growth Rate

13 Middle East and Africa Latex Balloons Market Analysis
13.1 Market Overview and Prospect Analysis
13.2 Middle East and Africa Latex Balloons Market Sales and Growth Rate (2015-2020)
13.3 Middle East and Africa Latex Balloons Market Revenue and Growth Rate (2015-2020)
13.4 Middle East and Africa Latex Balloons Market Forecast
13.5 The Influence of COVID-19 on Middle East and Africa Market
13.6 Middle East and Africa Latex Balloons Market Analysis by Country
13.6.1 UAE Latex Balloons Sales and Growth Rate
13.6.2 Egypt Latex Balloons Sales and Growth Rate
13.6.3 South Africa Latex Balloons Sales and Growth Rate

14 Conclusions and Recommendations
14.1 Key Market Findings and Prospects
14.2 Advice for Investors

15 Appendix
15.1 Methodology
15.2 Research Data Source

List of Tables and Figures
Figure Product Picture
Figure Global Latex Balloons Market Size and Growth Rate 2015-2025
Table Latex Balloons Key Market Segments
Figure Global Latex Balloons Market Revenue ($) Segment by Type from 2015-2020
Figure Global Latex Balloons Market Revenue ($) Segment by Applications from 2015-2020
Table SWOT Analysis
Figure Global COVID-19 Status
Figure Supply Chain
Table Major Players Headquarters, and Service Area of Latex Balloons
Table Major Players Revenue in 2019
Figure Major Players Revenue Share in 2019
Table Gemar Balloons Company Profile
Table Gemar Balloons Sales, Revenue (US$ Million), Average Selling Price and Gross Margin (2015-2020)
Figure Gemar Balloons Production and Growth Rate
Figure Gemar Balloons Market Revenue ($) Market Share 2015-2020
Table Rubek Balloons Company Profile
Table Rubek Balloons Sales, Revenue (US$ Million), Average Selling Price and Gross Margin (2015-2020)
Figure Rubek Balloons Production and Growth Rate
Figure Rubek Balloons Market Revenue ($) Market Share 2015-2020
Table CTI Industries Company Profile
Table CTI Industries Sales, Revenue (US$ Million), Average Selling Price and Gross Margin (2015-2020)
Figure CTI Industries Production and Growth Rate
Figure CTI Industries Market Revenue ($) Market Share 2015-2020
Table Jaya Latexindo Internusa Company Profile
Table Jaya Latexindo Internusa Sales, Revenue (US$ Million), Average Selling Price and Gross Margin (2015-2020)
Figure Jaya Latexindo Internusa Production and Growth Rate
Figure Jaya Latexindo Internusa Market Revenue ($) Market Share 2015-2020
Table Latex Occidental Company Profile
Table Latex Occidental Sales, Revenue (US$ Million), Average Selling Price and Gross Margin (2015-2020)
Figure Latex Occidental Production and Growth Rate
Figure Latex Occidental Market Revenue ($) Market Share 2015-2020
Table Pioneer Balloon Company Profile
Table Pioneer Balloon Sales, Revenue (US$ Million), Average Selling Price and Gross Margin (2015-2020)
Figure Pioneer Balloon Production and Growth Rate
Figure Pioneer Balloon Market Revenue ($) Market Share 2015-2020
Table Global Latex Balloons Sales by Types (2015-2020)
Table Global Latex Balloons Sales Share by Types (2015-2020)
Table Global Latex Balloons Revenue ($) by Types (2015-2020)
Table Global Latex Balloons Revenue Share by Types (2015-2020)
Table Global Latex Balloons Price ($) by Types (2015-2020)
Table Global Latex Balloons Market Forecast Sales by Types (2020-2025)
Table Global Latex Balloons Market Forecast Sales Share by Types (2020-2025)
Table Global Latex Balloons Market Forecast Revenue ($) by Types (2020-2025)
Table Global Latex Balloons Market Forecast Revenue Share by Types (2020-2025)
Figure Global Plain Latex Balloons Sales and Growth Rate (2015-2020)
Figure Global Plain Latex Balloons Price (2015-2020)
Figure Global Printed Latex Balloons Sales and Growth Rate (2015-2020)
Figure Global Printed Latex Balloons Price (2015-2020)
Figure Global Round Latex Balloons Sales and Growth Rate (2015-2020)
Figure Global Round Latex Balloons Price (2015-2020)
Figure Global Heart Shaped Latex Balloons Sales and Growth Rate (2015-2020)
Figure Global Heart Shaped Latex Balloons Price (2015-2020)
Figure Global Animal Shaped Latex Balloons Sales and Growth Rate (2015-2020)
Figure Global Animal Shaped Latex Balloons Price (2015-2020)
Figure Global Others Sales and Growth Rate (2015-2020)
Figure Global Others Price (2015-2020)
Figure Global Latex Balloons Market Revenue ($) and Growth Rate Forecast of Plain Latex Balloons (2020-2025)
Figure Global Latex Balloons Sales and Growth Rate Forecast of Plain Latex Balloons (2020-2025)
Figure Global Latex Balloons Market Revenue ($) and Growth Rate Forecast of Printed Latex Balloons (2020-2025)
Figure Global Latex Balloons Sales and Growth Rate Forecast of Printed Latex Balloons (2020-2025)
Figure Global Latex Balloons Market Revenue ($) and Growth Rate Forecast of Round Latex Balloons (2020-2025)
Figure Global Latex Balloons Sales and Growth Rate Forecast of Round Latex Balloons (2020-2025)
Figure Global Latex Balloons Market Revenue ($) and Growth Rate Forecast of Heart Shaped Latex Balloons (2020-2025)
Figure Global Latex Balloons Sales and Growth Rate Forecast of Heart Shaped Latex Balloons (2020-2025)
Figure Global Latex Balloons Market Revenue ($) and Growth Rate Forecast of Animal Shaped Latex Balloons (2020-2025)
Figure Global Latex Balloons Sales and Growth Rate Forecast of Animal Shaped Latex Balloons (2020-2025)
Figure Global Latex Balloons Market Revenue ($) and Growth Rate Forecast of Others (2020-2025)
Figure Global Latex Balloons Sales and Growth Rate Forecast of Others (2020-2025)
Table Global Latex Balloons Sales by Applications (2015-2020)
Table Global Latex Balloons Sales Share by Applications (2015-2020)
Table Global Latex Balloons Revenue ($) by Applications (2015-2020)
Table Global Latex Balloons Revenue Share by Applications (2015-2020)
Table Global Latex Balloons Market Forecast Sales by Applications (2020-2025)
Table Global Latex Balloons Market Forecast Sales Share by Applications (2020-2025)
Table Global Latex Balloons Market Forecast Revenue ($) by Applications (2020-2025)
Table Global Latex Balloons Market Forecast Revenue Share by Applications (2020-2025)
Figure Global Party and Celebration Sales and Growth Rate (2015-2020)
Figure Global Party and Celebration Price (2015-2020)
Figure Global Advertisement Sales and Growth Rate (2015-2020)
Figure Global Advertisement Price (2015-2020)
Figure Global Others Sales and Growth Rate (2015-2020)
Figure Global Others Price (2015-2020)
Figure Global Latex Balloons Market Revenue ($) and Growth Rate Forecast of Party and Celebration (2020-2025)
Figure Global Latex Balloons Sales and Growth Rate Forecast of Party and Celebration (2020-2025)
Figure Global Latex Balloons Market Revenue ($) and Growth Rate Forecast of Advertisement (2020-2025)
Figure Global Latex Balloons Sales and Growth Rate Forecast of Advertisement (2020-2025)
Figure Global Latex Balloons Market Revenue ($) and Growth Rate Forecast of Others (2020-2025)
Figure Global Latex Balloons Sales and Growth Rate Forecast of Others (2020-2025)
Figure Global Latex Balloons Sales and Growth Rate (2015-2020)
Table Global Latex Balloons Sales by Regions (2015-2020)
Table Global Latex Balloons Sales Market Share by Regions (2015-2020)
Figure Global Latex Balloons Sales Market Share by Regions in 2019
Figure Global Latex Balloons Revenue and Growth Rate (2015-2020)
Table Global Latex Balloons Revenue by Regions (2015-2020)
Table Global Latex Balloons Revenue Market Share by Regions (2015-2020)
Figure Global Latex Balloons Revenue Market Share by Regions in 2019
Table Global Latex Balloons Market Forecast Sales by Regions (2020-2025)
Table Global Latex Balloons Market Forecast Sales Share by Regions (2020-2025)
Table Global Latex Balloons Market Forecast Revenue ($) by Regions (2020-2025)
Table Global Latex Balloons Market Forecast Revenue Share by Regions (2020-2025)
Figure North America Latex Balloons Market Sales and Growth Rate (2015-2020)
Figure North America Latex Balloons Market Revenue and Growth Rate (2015-2020)
Figure North America Latex Balloons Market Forecast Sales (2020-2025)
Figure North America Latex Balloons Market Forecast Revenue ($) (2020-2025)
Figure North America COVID-19 Status
Figure U.S. Latex Balloons Market Sales and Growth Rate (2015-2020)
Figure Canada Latex Balloons Market Sales and Growth Rate (2015-2020)
Figure Mexico Latex Balloons Market Sales and Growth Rate (2015-2020)
Figure Europe Latex Balloons Market Sales and Growth Rate (2015-2020)
Figure Europe Latex Balloons Market Revenue and Growth Rate (2015-2020)
Figure Europe Latex Balloons Market Forecast Sales (2020-2025)
Figure Europe Latex Balloons Market Forecast Revenue ($) (2020-2025)
Figure Europe COVID-19 Status
Figure Germany Latex Balloons Market Sales and Growth Rate (2015-2020)
Figure United Kingdom Latex Balloons Market Sales and Growth Rate (2015-2020)
Figure France Latex Balloons Market Sales and Growth Rate (2015-2020)
Figure Italy Latex Balloons Market Sales and Growth Rate (2015-2020)
Figure Spain Latex Balloons Market Sales and Growth Rate (2015-2020)
Figure Russia Latex Balloons Market Sales and Growth Rate (2015-2020)
Figure Asia-Pacific Latex Balloons Market Sales and Growth Rate (2015-2020)
Figure Asia-Pacific Latex Balloons Market Revenue and Growth Rate (2015-2020)
Figure Asia-Pacific Latex Balloons Market Forecast Sales (2020-2025)
Figure Asia-Pacific Latex Balloons Market Forecast Revenue ($) (2020-2025)
Figure Asia Pacific COVID-19 Status
Figure China Latex Balloons Market Sales and Growth Rate (2015-2020)
Figure Japan Latex Balloons Market Sales and Growth Rate (2015-2020)
Figure South Korea Latex Balloons Market Sales and Growth Rate (2015-2020)
Figure Australia Latex Balloons Market Sales and Growth Rate (2015-2020)
Figure India Latex Balloons Market Sales and Growth Rate (2015-2020)
Figure South America Latex Balloons Market Sales and Growth Rate (2015-2020)
Figure South America Latex Balloons Market Revenue and Growth Rate (2015-2020)
Figure South America Latex Balloons Market Forecast Sales (2020-2025)
Figure South America Latex Balloons Market Forecast Revenue ($) (2020-2025)
Figure Brazil Latex Balloons Market Sales and Growth Rate (2015-2020)
Figure Argentina Latex Balloons Market Sales and Growth Rate (2015-2020)
Figure Columbia Latex Balloons Market Sales and Growth Rate (2015-2020)
Figure Middle East and Africa Latex Balloons Market Sales and Growth Rate (2015-2020)
Figure Middle East and Africa Latex Balloons Market Revenue and Growth Rate (2015-2020)
Figure Middle East and Africa Latex Balloons Market Forecast Sales (2020-2025)
Figure Middle East and Africa Latex Balloons Market Forecast Revenue ($) (2020-2025)
Figure UAE Latex Balloons Market Sales and Growth Rate (2015-2020)
Figure Egypt Latex Balloons Market Sales and Growth Rate (2015-2020)
Figure South Africa Latex Balloons Market Sales and Growth Rate (2015-2020)
The Global Latex Balloons Market has been segregated into various crucial divisions including applications, types, and regions. Each market segment is intensively studied in the report contemplating its market acceptance, worthiness, demand, and growth prospects. The segmentation analysis will help the client to customize their marketing approach to have a better command of each segment and to identify the most prospective customer base.

Report Objectives / Segmentation Covered :

By Companies / players:
By Regions:
By Type:
By Application:

Frequently asked questions(FAQ's):

How are players chosen for the research coverage of the Global Latex Balloons Market study?

MI used a variety of industry standards such as NAICS, ICB, TRIC, and others to identify functional players in the industry, which they then shortlist and validate in an iterative process to finalize the most relevant players.

What is the current state of the Global Latex Balloons Industry, and what is the projected growth trajectory through 2029?

In 2023, the Global Latex Balloons Market share surpassed USD xx million, and between 2024 and 2029, it will grow at a CAGR of yy%.

What challenges does the Global Latex Balloons Market face in the future?

The convergence of various vital triggers, including a major slowdown in Western economies, and some critical points in globalization, leads to the transformation of business in the Global Latex Balloons Market across the extensive corporate landscape.

How does the Global Latex Balloons Market study reflects the current scenario?

The Global Latex Balloons study focuses on shifting market dynamics, geopolitical and regulatory regulations, and key players' strategies to carefully analyze demand at risk across multiple industry categories.