China Loyalty Programs Market Intelligence and Future Growth Dynamics Databook – 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics - Q2 2024 Update

  • Report Code : PAY2760067
  • Published On: Feb, 2025
  • Category : New Research Areas
  • Pages : 117
  • According to PayNXT360’s, loyalty market in the country is expected to grow by 11.4% on annual basis to reach US$18,837.7 million in 2024.

    In value terms, the loyalty market in the country has recorded a CAGR of 12.9% during 2019–2023.The loyalty market in the country will continue to grow over the forecast period and is expected to record a CAGR of 9.8% during 2024-2028. Loyalty market in the country will increase from US$16,905.0 million in 2023 to reach US$27,346.2 million by 2028.

    The loyalty program landscape in China is rapidly evolving, with brands adapting to Chinese consumers' unique preferences and behaviours. Personalization, gamification, and community building are key trends shaping the country's future of loyalty programs. As the market grows, brands must stay agile and responsive to the changing regulatory environment and consumer demands. By leveraging data-driven insights and innovative strategies, brands can create loyalty programs that foster long-term customer relationships and drive sustainable growth in the highly competitive Chinese retail market.

    Unleash the Power of Loyalty: Trends Shaping China's Retail Landscape

    • Personalization is key: Brands are leveraging data analytics and AI to offer customers tailored experiences, rewards, and communications.

    • Gamification is prevalent: Loyalty programs incorporate game-like elements to engage customers and drive frequent interactions.

    • Mobile-first approach: With a mobile-centric consumer base, loyalty programs are designed to be seamlessly integrated into popular apps like WeChat.

    • Community building: Social aspects are emphasized, with features that encourage group participation and shared rewards.

    New Loyalty Programs Launched in China

    • Starbucks Rewards: Offers a stylish gift card with exclusive benefits like free refills, free syrup, and regular gifts.

    • Alibaba's 'Taobao Tejia' program: Combines loyalty points with personalized product recommendations and exclusive deals.

    Cashback Loyalty Programs: A Growing Trend

    • Increasing popularity: Cashback programs are gaining traction as they offer immediate financial rewards to customers.

    • Integration with mobile payments: Cashback programs are often linked to popular mobile payment platforms like Alipay and WeChat Pay.

    • Targeted promotions: Brands use cashback offers to incentivize specific behaviours, such as first-time purchases or referrals.

    Regulatory Changes Impacting Loyalty Programs

    • Data privacy regulations: The Chinese government has implemented stricter data privacy laws, requiring brands to obtain explicit customer consent before collecting and using personal data.

    • Restrictions on unfair competition: Regulations have been introduced to prevent loyalty programs from engaging in unfair competitive practices, such as offering excessive discounts or rewards.

    • Emphasis on consumer protection: Regulators are focused on ensuring that loyalty programs provide transparent terms and conditions and protect consumer rights.

    This report provides a detailed data-centric analysis of the loyalty market opportunities and risks across a range of industry categories. With over 50 KPIs at the country level, this report provides a comprehensive understanding of loyalty market dynamics, market size and forecast, and market share statistics.

    PayNXT360’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view on emerging business and investment market opportunities. • Gain insights into the China loyalty spend market: The report provides a comprehensive overview of the China loyalty spend market, including market size, growth drivers, and trends. This information can help businesses to make informed decisions about their loyalty program strategies.

    • Benchmark your business against competitors: The report provides a competitive analysis of the China loyalty spend market, which can help businesses to identify their strengths and weaknesses relative to their competitors. This information can help businesses to improve their loyalty program strategies and gain a competitive advantage.

    • Stay up-to-date on the latest trends in the loyalty spend market: The report provides an overview of the latest trends in the loyalty spend market, such as the growing popularity of mobile-based loyalty programs and the increasing awareness of the benefits of loyalty programs among consumers. This information can help businesses to stay ahead of the competition and improve their loyalty program strategies.

    • Make informed decisions about your loyalty program: The report provides a comprehensive overview of the factors to consider when developing a loyalty program, such as the target audience, the rewards and benefits, and the marketing and communication strategy. This information can help businesses to develop a loyalty program that is effective and successful. This report provides in-depth, data-centric analysis of loyalty programs in China. Below is a summary of key market segments:

    • China Retail Sector Spend Value Trend Analysis

    --Ecommerce Spend

    --POS Spend

    China Loyalty Spend Market Size and Future Growth Dynamics by Key Performance Indicators

    Value Accumulated and Value Redemption Rate of Loyalty programs in China

    • China Loyalty Spend Market Size and Future Growth Dynamics by Functional Domains

    --Loyalty Schemes

    --Loyalty Platforms

    • China Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Program Type

    --Points programs

    --Tier-based programs

    --Mission-driven programs

    --Spend-based programs

    --Gaming programs

    --Free perks programs

    --Subscription programs

    --Community programs

    --Refer a friend program

    --Paid programs

    --Cashback programs

    • China Loyalty Spend Market Size and Future Growth Dynamics by Channel

    --In-Store

    --Online

    --Mobile

    China Loyalty Schemes Spend Market Size and Future Growth Dynamics by Business Model

    --Seller Driven

    --Payment Instrument Driven

    --Others

    • China Loyalty Spend Market Size and Future Growth Dynamics by Key Sectors

    --Retail

    --Financial Services

    --Healthcare & Wellness

    --Restaurants & Food Delivery

    --Travel & Hospitality (Cabs, Hotels, Airlines)

    --Telecoms

    --Media & Entertainment

    --Others

    • China Loyalty Spend Market Size and Future Growth Dynamics in Key Sectors by Online

    --Retail

    --Financial Services

    --Healthcare & Wellness

    --Restaurants & Food Delivery

    --Travel & Hospitality (Cabs, Hotels, Airlines)

    --Telecoms

    --Media & Entertainment

    --Others

    • China Loyalty Spend Market Size and Future Growth Dynamics in Key Sectors by In-Store

    --Retail

    --Financial Services

    --Healthcare & Wellness

    --Restaurants & Food Delivery

    --Travel & Hospitality (Cabs, Hotels, Airlines)

    --Telecoms

    --Media & Entertainment

    --Others

    •China Loyalty Spend Market Size and Future Growth Dynamics in Key Sectors by Mobile App

    --Retail

    --Financial Services

    --Healthcare & Wellness

    --Restaurants & Food Delivery

    --Travel & Hospitality (Cabs, Hotels, Airlines)

    --Telecoms

    --Media & Entertainment

    --Others

    • China Loyalty Spend Market Size and Future Growth Dynamics by Retail

    --Diversified Retailers

    --Department Stores

    --Specialty Stores

    --Clothing, Footwear & Accessories

    --Toy & Hobby Shops

    --Supermarket and Convenience Store

    --Home Merchandise

    --Other

    • China Loyalty Spend Market Size and Future Growth Dynamics by Accessibility

    --Card Based Access

    --Digital Access

    • China Loyalty Spend Market Size and Future Growth Dynamics by Consumer Type

    --B2C Consumers

    --B2B Consumers

    • China Loyalty Schemes Spend Market Size and Future Growth Dynamics by Membership Type

    --Free

    --Free + Premium

    --Premium

    • China Loyalty Platform Spend Market Size and Future Growth Dynamics by Software Use Case

    --Analytics and AI Driven

    --Management Platform

    • China Loyalty Platform Spend Market Size and Future Growth Dynamics by Vendor/Solution Partner

    --In House

    --Third Party Vendor

    • China Loyalty Platform Spend Market Size and Future Growth Dynamics by Deployment

    --Cloud

    --On-Premise

    • China Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Platforms

    --Software

    --Services

    • China Loyalty Spend Market Size and Future Growth Dynamics by Software Use Case Platforms

    --Custom Built Platform

    --Off the Shelf Platform

    • China Loyalty Spend Market Size and Forecast by Consumer Demographics & Behaviour

    --By Age Group

    --By Income Level

    --By Gender

     

  • With tables and figures helping analyze worldwide China Loyalty Programs market, this research provides key statistics on the state of the industry and is a valuable source of guidance and direction for companies and individuals interested in the market.


    1 About this Report

    1.1 Summary

    1.2 Methodology

    1.3 Loyalty Programs Definitions

    1.4 Disclaimer


    2 China Retail Sector Market Size Analysis

    2.1 China Retail Industry Market Size, 2019-2028

    2.2 China Ecommerce Market Size, 2019-2028

    2.3 China POS Spend Trend Analysis, 2019-2028


    3 China Loyalty Spend Market Size and Future Growth Dynamics

    3.1 China Loyalty Spend Market Size and Future Growth Dynamics, 2019-2028

    3.2 China Loyalty Spend on Schemes by Value Accumulated and Value Redemption Rate, 2023

    3.3 China Loyalty Spend Share by Functional Domains, 2019-2028

    3.4 China Loyalty Spend by Loyalty Schemes, 2019-2028

    3.5 China Loyalty Spend by Loyalty Platforms, 2019-2028


    4 China Loyalty Schemes Spend Market Size and Future Growth Dynamics by Loyalty Program Type

    4.1 China Loyalty Schemes Spend Share by Loyalty Program Type, 2023

    4.2 China Spend by Point-based Loyalty Program, 2019-2028

    4.3 China Spend by Tiered Loyalty Program, 2019-2028

    4.4 China Spend by Mission-driven Loyalty Program, 2019-2028

    4.5 China Spend by Spend-based Loyalty Program, 2019-2028

    4.6 China Spend by Gaming Loyalty Program, 2019-2028

    4.7 China Spend by Free Perks Loyalty Program, 2019-2028
    4.8 China Spend by Subscription Loyalty Program, 2019-2028
    4.9 China Spend by Community Loyalty Program, 2019-2028

    4.1 China Spend by Refer a Friend Loyalty Program, 2019-2028

    4.11 China Spend by Paid Loyalty Program, 2019-2028
    4.12 China Spend by Cashback Loyalty Program, 2019-2028

    5 China Loyalty Schemes Market Size and Future Growth Dynamics by Channel

    5.1 China Loyalty Schemes Spend Share by Channel, 2019-2028

    5.2 China Loyalty Spend by In-Store, 2019-2028

    5.3 China Loyalty Spend by Online, 2019-2028

    5.4 China Loyalty Spend by Mobile, 2019-2028


    6 China Loyalty Schemes Spend Market Size and Future Growth Dynamics by Business Model

    6.1 China Loyalty Schemes Spend Share by Business Model, 2019-2028

    6.2 China Loyalty Spend by Seller Driven, 2019-2028

    6.3 China Loyalty Spend by Payment Instrument Driven, 2019-2028

    6.4 China Loyalty Spend by Other Segment, 2019-2028


    7 China Loyalty Schemes Spend Market Size and Future Growth Dynamics by Key Sectors

    7.1 China Loyalty Schemes Spend Share by Key Sectors, 2019-2028

    7.2 China Loyalty Schemes Spend in Retail, 2019-2028

    7.3 China Loyalty Schemes Spend in Financial Services, 2019-2028

    7.4 China Loyalty Schemes Spend in Healthcare & Wellness, 2019-2028

    7.5 China Loyalty Schemes Spend in Restaurants & Food Delivery, 2019-2028

    7.6 China Loyalty Schemes Spend in Travel & Hospitality (Cabs, Hotels, Airlines), 2019-2028

    7.7 China Loyalty Schemes Spend in Telecoms, 2019-2028
    7.8 China Loyalty Schemes Spend in Media & Entertainment, 2019-2028
    7.9 China Loyalty Schemes Spend in Other, 2019-2028

    8 China Loyalty Schemes Spend in Key Sectors by Online Channel, 2019-2028

    8.1 China Online Loyalty Spend in Retail Segment, 2019-2028

    8.2 China Online Loyalty Spend in Financial Services, 2019-2028

    8.3 China Online Loyalty Spend in Healthcare & Wellness, 2019-2028

    8.4 China Online Loyalty Spend in Restaurants & Food Delivery, 2019-2028

    8.5 China Online Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines), 2019-2028

    8.6 China Online Loyalty Spend in Telecoms, 2019-2028

    8.7 China Online Loyalty Spend in Media & Entertainment, 2019-2028
    8.8 China Online Loyalty Spend in Other Segment, 2019-2028

    9 China In-Store Loyalty Schemes Spend in Key Sectors, 2019-2028

    9.1 China In-Store Loyalty Spend in Retail Segment, 2019-2028

    9.2 China In-Store Loyalty Spend in Healthcare & Wellness Segment, 2019-2028

    9.3 China In-Store Loyalty Spend in Restaurants & Food Delivery Segment, 2019-2028

    9.4 China In-Store Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment, 2019-2028

    9.5 China In-Store Loyalty Spend in Media & Entertainment Segment, 2019-2028

    9.6 China In-Store Loyalty Spend in Other Sector, 2019-2028


    10 China Mobile App Loyalty Schemes Spend in Key Sectors, 2019-2028

    10.1 China Mobile App Loyalty Spend in Retail Segment, 2019-2028

    10.2 China Mobile App Loyalty Spend in Financial Services Segment, 2019-2028

    10.3 China Mobile App Loyalty Spend in Healthcare & Wellness Segment, 2019-2028

    10.4 China Mobile App Loyalty Spend in Restaurants & Food Delivery Segment, 2019-2028

    10.5 China Mobile App Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment, 2019-2028

    10.6 China Mobile App Loyalty Spend in Telecoms Segment, 2019-2028

    10.7 China Mobile App Loyalty Spend in Media & Entertainment Segment, 2019-2028
    10.8 China Mobile App Loyalty Spend in Other Segment, 2019-2028

    11 China Retail Sector Loyalty Schemes Spend Market Size and Future Growth Dynamics

    11.1 China Loyalty Schemes Spend Share by Retail Segments, 2019-2028

    11.2 China Loyalty Retail Schemes Spend by Diversified Retailers, 2019-2028

    11.3 China Loyalty Retail Schemes Spend by Department Stores, 2019-2028

    11.4 China Loyalty Retail Schemes Spend by Specialty Stores, 2019-2028

    11.5 China Loyalty Retail Schemes Spend by Clothing, Footwear & Accessories, 2019-2028

    11.6 China Loyalty Retail Schemes Spend by Toy & Hobby Shops, 2019-2028

    11.7 China Loyalty Retail Schemes Spend by Supermarket and Convenience Store, 2019-2028
    11.8 China Loyalty Retail Schemes Spend by Home Merchandise, 2019-2028
    11.9 China Loyalty Retail Schemes Spend by Other, 2019-2028

    12 China Loyalty Schemes Spend Market Size and Future Growth Dynamics by Accessibility

    12.1 China Loyalty Schemes Spend Share by Accessibility, 2023 Vs 2028

    12.2 China Loyalty Spend by Card Based Access, 2019-2028

    12.3 China Loyalty Spend by Digital Access, 2019-2028


    13 China Loyalty Schemes Spend Market Size and Future Growth Dynamics by Consumer Type

    13.1 China Loyalty Schemes Spend Share by Consumer Type, 2023 Vs 2028

    13.2 China Loyalty Schemes Spend by B2B Consumers, 2019-2028

    13.3 China Loyalty Spend by B2C Consumers, 2019-2028


    14 China Loyalty Schemes Spend Market Size and Future Growth Dynamics by Membership Type

    14.1 China Loyalty Schemes Spend Share by Membership Type, 2019-2028

    14.2 China Loyalty Membership Type Schemes Spend by Free, 2019-2028

    14.3 China Loyalty Membership Type Schemes Spend by Free + Premium, 2019-2028

    14.4 China Loyalty Membership Type Schemes Spend by Premium, 2019-2028


    15 China Loyalty Platform Spend Market Size and Future Growth Dynamics by Software Use case

    15.1 China Loyalty Platform Spend Share by Software Use Case, 2023 Vs 2028

    15.2 China Loyalty Software Platform Spend by Analytics and AI Driven, 2019-2028

    15.3 China Loyalty Software Platform Spend by Management Platform, 2019-2028


    16 China Loyalty Platform Spend Market Size and Future Growth Dynamics by Vendor/Solution Partner
    16.1 China Loyalty Platform Spend Share by Vendor/Solution Partner, 2023 Vs 2028
    16.2 China Loyalty Vendor/Solution Partner Platform Spend by In House, 2019-2028
    16.3 China Loyalty Vendor/Solution Partner Platform Spend by Third-Party Vendor, 2019-2028

    17 China Loyalty Platform Spend Market Size and Future Growth Dynamics by Deployment
    17.1 China Loyalty Platform Spend Share by Deployment, 2023 Vs 2028
    17.2 China Loyalty Deployment Platform Spend by Cloud, 2019-2028
    17.3 China Loyalty Deployment Platform Spend by On-Premise, 2019-2028

    18 China Loyalty Spend Market Size and Future Growth Dynamics by Software vs. Services
    18.1 China Loyalty Spend Share by Software vs. Services, 2023 Vs 2028
    18.2 China Loyalty Spend by Software, 2019-2028
    18.3 China Loyalty Spend by Services, 2019-2028

    19 China Loyalty Spend Market Size and Future Growth Dynamics by Custom vs. Off the Shelf Software Platforms
    19.1 China Loyalty Spend Share by Custom vs. Off the Shelf Software Platforms, 2023 Vs 2028
    19.2 China Loyalty Software Platforms Spend by Custom Built Platform, 2019-2028
    19.3 China Loyalty Software Platforms Spend by Off the Shelf Platform, 2019-2028

    20 China Loyalty Spend Market Size and Forecast by Consumer Demographics & Behaviour
    20.1 China Loyalty Spend Share by Age Group, 2023
    20.2 China Loyalty Spend Share by Income Level, 2023
    20.3 China Loyalty Spend Share by Gender, 2023

    21 Further Reading
    21.1 About PayNXT360
    21.2 Related Research

     

  • The China Loyalty Programs Market has been segregated into various crucial divisions including applications, types, and regions. Each market segment is intensively studied in the report contemplating its market acceptance, worthiness, demand, and growth prospects. The segmentation analysis will help the client to customize their marketing approach to have a better command of each segment and to identify the most prospective customer base.

    Report Objectives / Segmentation Covered :
    By Companies / players:
      By Regions:
        By Type:
          By Application:
          Frequently asked questions(FAQ's):
          How are players chosen for the research coverage of the China Loyalty Programs Market study?

          MI used a variety of industry standards such as NAICS, ICB, TRIC, and others to identify functional players in the industry, which they then shortlist and validate in an iterative process to finalize the most relevant players.

          What is the current state of the China Loyalty Programs Industry, and what is the projected growth trajectory through 2030?

          In 2024, the China Loyalty Programs Market share surpassed USD xx million, and between 2025 and 2030, it will grow at a CAGR of yy%.

          What trends may have an impact on the China Loyalty Programs Market's growth?

          A handful of disruptive trends, nevertheless, will have a contradictory and significant impact on the development of the China Loyalty Programs Market as well as its distribution among its players

          What is the estimated global market value of the China Loyalty Programs Market?

          The China Loyalty Programs Market is expected to reach a considerable market valuation.

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