Canada Loyalty Programs Market Intelligence and Future Growth Dynamics Databook – 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics - Q2 2024 Update

  • Report Code : PAY2760065
  • Published On: Feb, 2025
  • Category : New Research Areas
  • Pages : 117
  • According to PayNXT360’s, loyalty market in the country is expected to grow by 10.0% on annual basis to reach US$5,092.3 million in 2024.

    In value terms, the loyalty market in the country has recorded a CAGR of 11.6% during 2019–2023.The loyalty market in the country will continue to grow over the forecast period and is expected to record a CAGR of 8.7% during 2024-2028. Loyalty market in the country will increase from US$4,628.7 million in 2023 to reach US$7,097.3 million by 2028.

    The loyalty program landscape in Canada is characterized by rapid evolution, driven by technological advancements, changing consumer preferences, and regulatory shifts. Companies increasingly adopt personalized and technology-integrated solutions while exploring cashback options to enhance customer engagement. The launch of innovative programs by major players signifies a competitive market focused on delivering value to consumers.

    As the regulatory environment becomes more stringent, businesses must navigate these changes carefully to ensure compliance and maintain consumer trust. The future of loyalty programs in Canada appears promising, with significant growth potential as firms continue to innovate and adapt to the needs of their customer base. Senior executives must monitor these trends, ensuring their loyalty strategies align with market dynamics and regulatory requirements to achieve sustained success.

    Overview of Loyalty Program Trends

    The loyalty program landscape in Canada is rapidly evolving, reflecting changing consumer behaviours and market dynamics. Key trends influencing this market include:

    • Increased Participation: Loyalty programs have become integral to the shopping experience for many Canadians, with consumers actively engaging in multiple programs. This trend is driven by the desire for rewards and the need for value, particularly in a competitive market.

    • Shift Towards Personalization: Brands increasingly leverage data analytics to create personalized loyalty experiences. Tailored rewards and targeted communications enhance customer satisfaction and foster deeper connections, making personalization a key focus for loyalty programs.

    • Technological Integration: Integrating mobile technology and digital platforms is transforming loyalty programs. Consumers can easily track their rewards, receive personalized offers, and redeem benefits through mobile apps, enhancing convenience and engagement.

    • Emergence of Premium Programs: There is a growing trend towards premium loyalty programs that offer enhanced benefits for a subscription fee. These programs cater to consumers willing to pay for exclusive rewards, early access to sales, and other perks, reflecting a shift in consumer expectations.

    These trends indicate a shift towards more innovative and engaging loyalty programs that resonate with Canadian consumers' diverse preferences.

    New Loyalty Programs Launched in the Country

    Recent months have seen the introduction of several innovative loyalty programs across Canada, reflecting strategic responses to consumer demands:

    • Shoppers Drug Mart PC Optimum Program: The PC Optimum program has undergone enhancements. Members can now earn points on a wider range of products and redeem them for personalized offers, catering to consumer preferences for flexibility and value.

    • Loblaws’ Loyalty Initiatives: Loblaws has introduced new features in its loyalty program, focusing on personalized rewards and partnerships with various retailers. The program allows customers to earn points on everyday purchases.

    • Hudson's Bay Rewards Program: Hudson's Bay has revamped its loyalty program to offer more personalized experiences and exclusive promotions, enhancing customer engagement and retention.

    These initiatives reflect a competitive landscape where businesses are continuously adapting their loyalty strategies to meet the diverse needs of Canadian consumers.

    Overview of Cashback Loyalty Program Trend

    Cashback loyalty programs are gaining traction as a preferred alternative to traditional point-based systems in Canada. Key aspects of this trend include:

    • Immediate Financial Benefits: Cashback programs provide instant rewards, appealing to consumers who prefer immediate gratification over delayed rewards associated with points. This immediacy enhances the attractiveness of these programs.

    • Enhanced Value Perception: As consumers become more price-sensitive, cashback offers are viewed as a way to enhance perceived value, particularly in competitive sectors like retail and e-commerce.

    • Integration with Digital Payment Solutions: The rise of digital wallets and payment platforms has facilitated the implementation of cashback programs, allowing seamless transactions and easy reward redemption.

    • Market Differentiation: Companies utilize cashback programs to differentiate themselves in a crowded market, driving customer acquisition and retention through attractive offers.

    This trend underscores a shift towards more flexible and consumer-friendly loyalty solutions catering to Canadian shoppers' evolving preferences.

    Recent Regulatory Changes Impacting Loyalty Programs

    The regulatory environment surrounding loyalty programs in Canada is evolving, with significant implications for businesses:

    • Data Protection Regulations: Stricter regulations regarding consumer data collection and usage require loyalty programs to adopt transparent, permission-based models. Compliance with these regulations is essential for maintaining consumer trust.

    • Consumer Protection Laws: New laws safeguarding consumer rights may necessitate clearer communication regarding loyalty program terms and conditions, enhancing transparency and fairness.

    • Competition Authority Scrutiny: Regulatory bodies are increasingly scrutinizing loyalty programs to ensure they do not create unfair market advantages or limit competition. This scrutiny prompts businesses to reassess their loyalty strategies to ensure compliance.

    These regulatory changes compel businesses to adapt their loyalty programs, ensuring compliance while maintaining customer engagement and satisfaction. Companies must align their loyalty strategies with legal requirements while delivering value to consumers.

    This report provides a detailed data-centric analysis of the loyalty market opportunities and risks across a range of industry categories. With over 50 KPIs at the country level, this report provides a comprehensive understanding of loyalty market dynamics, market size and forecast, and market share statistics.

    PayNXT360’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view on emerging business and investment market opportunities. • Gain insights into the Canada loyalty spend market: The report provides a comprehensive overview of the Canada loyalty spend market, including market size, growth drivers, and trends. This information can help businesses to make informed decisions about their loyalty program strategies.

    • Benchmark your business against competitors: The report provides a competitive analysis of the Canada loyalty spend market, which can help businesses to identify their strengths and weaknesses relative to their competitors. This information can help businesses to improve their loyalty program strategies and gain a competitive advantage.

    • Stay up-to-date on the latest trends in the loyalty spend market: The report provides an overview of the latest trends in the loyalty spend market, such as the growing popularity of mobile-based loyalty programs and the increasing awareness of the benefits of loyalty programs among consumers. This information can help businesses to stay ahead of the competition and improve their loyalty program strategies.

    • Make informed decisions about your loyalty program: The report provides a comprehensive overview of the factors to consider when developing a loyalty program, such as the target audience, the rewards and benefits, and the marketing and communication strategy. This information can help businesses to develop a loyalty program that is effective and successful. This report provides in-depth, data-centric analysis of loyalty programs in Canada. Below is a summary of key market segments:

    • Canada Retail Sector Spend Value Trend Analysis

    --Ecommerce Spend

    --POS Spend

    Canada Loyalty Spend Market Size and Future Growth Dynamics by Key Performance Indicators

    Value Accumulated and Value Redemption Rate of Loyalty programs in Canada

    • Canada Loyalty Spend Market Size and Future Growth Dynamics by Functional Domains

    --Loyalty Schemes

    --Loyalty Platforms

    • Canada Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Program Type

    --Points programs

    --Tier-based programs

    --Mission-driven programs

    --Spend-based programs

    --Gaming programs

    --Free perks programs

    --Subscription programs

    --Community programs

    --Refer a friend program

    --Paid programs

    --Cashback programs

    • Canada Loyalty Spend Market Size and Future Growth Dynamics by Channel

    --In-Store

    --Online

    --Mobile

    Canada Loyalty Schemes Spend Market Size and Future Growth Dynamics by Business Model

    --Seller Driven

    --Payment Instrument Driven

    --Others

    • Canada Loyalty Spend Market Size and Future Growth Dynamics by Key Sectors

    --Retail

    --Financial Services

    --Healthcare & Wellness

    --Restaurants & Food Delivery

    --Travel & Hospitality (Cabs, Hotels, Airlines)

    --Telecoms

    --Media & Entertainment

    --Others

    • Canada Loyalty Spend Market Size and Future Growth Dynamics in Key Sectors by Online

    --Retail

    --Financial Services

    --Healthcare & Wellness

    --Restaurants & Food Delivery

    --Travel & Hospitality (Cabs, Hotels, Airlines)

    --Telecoms

    --Media & Entertainment

    --Others

    • Canada Loyalty Spend Market Size and Future Growth Dynamics in Key Sectors by In-Store

    --Retail

    --Financial Services

    --Healthcare & Wellness

    --Restaurants & Food Delivery

    --Travel & Hospitality (Cabs, Hotels, Airlines)

    --Telecoms

    --Media & Entertainment

    --Others

    •Canada Loyalty Spend Market Size and Future Growth Dynamics in Key Sectors by Mobile App

    --Retail

    --Financial Services

    --Healthcare & Wellness

    --Restaurants & Food Delivery

    --Travel & Hospitality (Cabs, Hotels, Airlines)

    --Telecoms

    --Media & Entertainment

    --Others

    • Canada Loyalty Spend Market Size and Future Growth Dynamics by Retail

    --Diversified Retailers

    --Department Stores

    --Specialty Stores

    --Clothing, Footwear & Accessories

    --Toy & Hobby Shops

    --Supermarket and Convenience Store

    --Home Merchandise

    --Other

    • Canada Loyalty Spend Market Size and Future Growth Dynamics by Accessibility

    --Card Based Access

    --Digital Access

    • Canada Loyalty Spend Market Size and Future Growth Dynamics by Consumer Type

    --B2C Consumers

    --B2B Consumers

    • Canada Loyalty Schemes Spend Market Size and Future Growth Dynamics by Membership Type

    --Free

    --Free + Premium

    --Premium

    • Canada Loyalty Platform Spend Market Size and Future Growth Dynamics by Software Use Case

    --Analytics and AI Driven

    --Management Platform

    • Canada Loyalty Platform Spend Market Size and Future Growth Dynamics by Vendor/Solution Partner

    --In House

    --Third Party Vendor

    • Canada Loyalty Platform Spend Market Size and Future Growth Dynamics by Deployment

    --Cloud

    --On-Premise

    • Canada Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Platforms

    --Software

    --Services

    • Canada Loyalty Spend Market Size and Future Growth Dynamics by Software Use Case Platforms

    --Custom Built Platform

    --Off the Shelf Platform

    • Canada Loyalty Spend Market Size and Forecast by Consumer Demographics & Behaviour

    --By Age Group

    --By Income Level

    --By Gender

     

  • With tables and figures helping analyze worldwide Canada Loyalty Programs market, this research provides key statistics on the state of the industry and is a valuable source of guidance and direction for companies and individuals interested in the market.


    1 About this Report

    1.1 Summary

    1.2 Methodology

    1.3 Loyalty Programs Definitions

    1.4 Disclaimer


    2 Canada Retail Sector Market Size Analysis

    2.1 Canada Retail Industry Market Size, 2019-2028

    2.2 Canada Ecommerce Market Size, 2019-2028

    2.3 Canada POS Spend Trend Analysis, 2019-2028


    3 Canada Loyalty Spend Market Size and Future Growth Dynamics

    3.1 Canada Loyalty Spend Market Size and Future Growth Dynamics, 2019-2028

    3.2 Canada Loyalty Spend on Schemes by Value Accumulated and Value Redemption Rate, 2023

    3.3 Canada Loyalty Spend Share by Functional Domains, 2019-2028

    3.4 Canada Loyalty Spend by Loyalty Schemes, 2019-2028

    3.5 Canada Loyalty Spend by Loyalty Platforms, 2019-2028


    4 Canada Loyalty Schemes Spend Market Size and Future Growth Dynamics by Loyalty Program Type

    4.1 Canada Loyalty Schemes Spend Share by Loyalty Program Type, 2023

    4.2 Canada Spend by Point-based Loyalty Program, 2019-2028

    4.3 Canada Spend by Tiered Loyalty Program, 2019-2028

    4.4 Canada Spend by Mission-driven Loyalty Program, 2019-2028

    4.5 Canada Spend by Spend-based Loyalty Program, 2019-2028

    4.6 Canada Spend by Gaming Loyalty Program, 2019-2028

    4.7 Canada Spend by Free Perks Loyalty Program, 2019-2028
    4.8 Canada Spend by Subscription Loyalty Program, 2019-2028
    4.9 Canada Spend by Community Loyalty Program, 2019-2028

    4.1 Canada Spend by Refer a Friend Loyalty Program, 2019-2028

    4.11 Canada Spend by Paid Loyalty Program, 2019-2028
    4.12 Canada Spend by Cashback Loyalty Program, 2019-2028

    5 Canada Loyalty Schemes Market Size and Future Growth Dynamics by Channel

    5.1 Canada Loyalty Schemes Spend Share by Channel, 2019-2028

    5.2 Canada Loyalty Spend by In-Store, 2019-2028

    5.3 Canada Loyalty Spend by Online, 2019-2028

    5.4 Canada Loyalty Spend by Mobile, 2019-2028


    6 Canada Loyalty Schemes Spend Market Size and Future Growth Dynamics by Business Model

    6.1 Canada Loyalty Schemes Spend Share by Business Model, 2019-2028

    6.2 Canada Loyalty Spend by Seller Driven, 2019-2028

    6.3 Canada Loyalty Spend by Payment Instrument Driven, 2019-2028

    6.4 Canada Loyalty Spend by Other Segment, 2019-2028


    7 Canada Loyalty Schemes Spend Market Size and Future Growth Dynamics by Key Sectors

    7.1 Canada Loyalty Schemes Spend Share by Key Sectors, 2019-2028

    7.2 Canada Loyalty Schemes Spend in Retail, 2019-2028

    7.3 Canada Loyalty Schemes Spend in Financial Services, 2019-2028

    7.4 Canada Loyalty Schemes Spend in Healthcare & Wellness, 2019-2028

    7.5 Canada Loyalty Schemes Spend in Restaurants & Food Delivery, 2019-2028

    7.6 Canada Loyalty Schemes Spend in Travel & Hospitality (Cabs, Hotels, Airlines), 2019-2028

    7.7 Canada Loyalty Schemes Spend in Telecoms, 2019-2028
    7.8 Canada Loyalty Schemes Spend in Media & Entertainment, 2019-2028
    7.9 Canada Loyalty Schemes Spend in Other, 2019-2028

    8 Canada Loyalty Schemes Spend in Key Sectors by Online Channel, 2019-2028

    8.1 Canada Online Loyalty Spend in Retail Segment, 2019-2028

    8.2 Canada Online Loyalty Spend in Financial Services, 2019-2028

    8.3 Canada Online Loyalty Spend in Healthcare & Wellness, 2019-2028

    8.4 Canada Online Loyalty Spend in Restaurants & Food Delivery, 2019-2028

    8.5 Canada Online Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines), 2019-2028

    8.6 Canada Online Loyalty Spend in Telecoms, 2019-2028

    8.7 Canada Online Loyalty Spend in Media & Entertainment, 2019-2028
    8.8 Canada Online Loyalty Spend in Other Segment, 2019-2028

    9 Canada In-Store Loyalty Schemes Spend in Key Sectors, 2019-2028

    9.1 Canada In-Store Loyalty Spend in Retail Segment, 2019-2028

    9.2 Canada In-Store Loyalty Spend in Healthcare & Wellness Segment, 2019-2028

    9.3 Canada In-Store Loyalty Spend in Restaurants & Food Delivery Segment, 2019-2028

    9.4 Canada In-Store Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment, 2019-2028

    9.5 Canada In-Store Loyalty Spend in Media & Entertainment Segment, 2019-2028

    9.6 Canada In-Store Loyalty Spend in Other Sector, 2019-2028


    10 Canada Mobile App Loyalty Schemes Spend in Key Sectors, 2019-2028

    10.1 Canada Mobile App Loyalty Spend in Retail Segment, 2019-2028

    10.2 Canada Mobile App Loyalty Spend in Financial Services Segment, 2019-2028

    10.3 Canada Mobile App Loyalty Spend in Healthcare & Wellness Segment, 2019-2028

    10.4 Canada Mobile App Loyalty Spend in Restaurants & Food Delivery Segment, 2019-2028

    10.5 Canada Mobile App Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment, 2019-2028

    10.6 Canada Mobile App Loyalty Spend in Telecoms Segment, 2019-2028

    10.7 Canada Mobile App Loyalty Spend in Media & Entertainment Segment, 2019-2028
    10.8 Canada Mobile App Loyalty Spend in Other Segment, 2019-2028

    11 Canada Retail Sector Loyalty Schemes Spend Market Size and Future Growth Dynamics

    11.1 Canada Loyalty Schemes Spend Share by Retail Segments, 2019-2028

    11.2 Canada Loyalty Retail Schemes Spend by Diversified Retailers, 2019-2028

    11.3 Canada Loyalty Retail Schemes Spend by Department Stores, 2019-2028

    11.4 Canada Loyalty Retail Schemes Spend by Specialty Stores, 2019-2028

    11.5 Canada Loyalty Retail Schemes Spend by Clothing, Footwear & Accessories, 2019-2028

    11.6 Canada Loyalty Retail Schemes Spend by Toy & Hobby Shops, 2019-2028

    11.7 Canada Loyalty Retail Schemes Spend by Supermarket and Convenience Store, 2019-2028
    11.8 Canada Loyalty Retail Schemes Spend by Home Merchandise, 2019-2028
    11.9 Canada Loyalty Retail Schemes Spend by Other, 2019-2028

    12 Canada Loyalty Schemes Spend Market Size and Future Growth Dynamics by Accessibility

    12.1 Canada Loyalty Schemes Spend Share by Accessibility, 2023 Vs 2028

    12.2 Canada Loyalty Spend by Card Based Access, 2019-2028

    12.3 Canada Loyalty Spend by Digital Access, 2019-2028


    13 Canada Loyalty Schemes Spend Market Size and Future Growth Dynamics by Consumer Type

    13.1 Canada Loyalty Schemes Spend Share by Consumer Type, 2023 Vs 2028

    13.2 Canada Loyalty Schemes Spend by B2B Consumers, 2019-2028

    13.3 Canada Loyalty Spend by B2C Consumers, 2019-2028


    14 Canada Loyalty Schemes Spend Market Size and Future Growth Dynamics by Membership Type

    14.1 Canada Loyalty Schemes Spend Share by Membership Type, 2019-2028

    14.2 Canada Loyalty Membership Type Schemes Spend by Free, 2019-2028

    14.3 Canada Loyalty Membership Type Schemes Spend by Free + Premium, 2019-2028

    14.4 Canada Loyalty Membership Type Schemes Spend by Premium, 2019-2028


    15 Canada Loyalty Platform Spend Market Size and Future Growth Dynamics by Software Use case

    15.1 Canada Loyalty Platform Spend Share by Software Use Case, 2023 Vs 2028

    15.2 Canada Loyalty Software Platform Spend by Analytics and AI Driven, 2019-2028

    15.3 Canada Loyalty Software Platform Spend by Management Platform, 2019-2028


    16 Canada Loyalty Platform Spend Market Size and Future Growth Dynamics by Vendor/Solution Partner
    16.1 Canada Loyalty Platform Spend Share by Vendor/Solution Partner, 2023 Vs 2028
    16.2 Canada Loyalty Vendor/Solution Partner Platform Spend by In House, 2019-2028
    16.3 Canada Loyalty Vendor/Solution Partner Platform Spend by Third-Party Vendor, 2019-2028

    17 Canada Loyalty Platform Spend Market Size and Future Growth Dynamics by Deployment
    17.1 Canada Loyalty Platform Spend Share by Deployment, 2023 Vs 2028
    17.2 Canada Loyalty Deployment Platform Spend by Cloud, 2019-2028
    17.3 Canada Loyalty Deployment Platform Spend by On-Premise, 2019-2028

    18 Canada Loyalty Spend Market Size and Future Growth Dynamics by Software vs. Services
    18.1 Canada Loyalty Spend Share by Software vs. Services, 2023 Vs 2028
    18.2 Canada Loyalty Spend by Software, 2019-2028
    18.3 Canada Loyalty Spend by Services, 2019-2028

    19 Canada Loyalty Spend Market Size and Future Growth Dynamics by Custom vs. Off the Shelf Software Platforms
    19.1 Canada Loyalty Spend Share by Custom vs. Off the Shelf Software Platforms, 2023 Vs 2028
    19.2 Canada Loyalty Software Platforms Spend by Custom Built Platform, 2019-2028
    19.3 Canada Loyalty Software Platforms Spend by Off the Shelf Platform, 2019-2028

    20 Canada Loyalty Spend Market Size and Forecast by Consumer Demographics & Behaviour
    20.1 Canada Loyalty Spend Share by Age Group, 2023
    20.2 Canada Loyalty Spend Share by Income Level, 2023
    20.3 Canada Loyalty Spend Share by Gender, 2023

    21 Further Reading
    21.1 About PayNXT360
    21.2 Related Research

     

  • The Canada Loyalty Programs Market has been segregated into various crucial divisions including applications, types, and regions. Each market segment is intensively studied in the report contemplating its market acceptance, worthiness, demand, and growth prospects. The segmentation analysis will help the client to customize their marketing approach to have a better command of each segment and to identify the most prospective customer base.

    Report Objectives / Segmentation Covered :
    By Companies / players:
      By Regions:
        By Type:
          By Application:
          Frequently asked questions(FAQ's):
          How are players chosen for the research coverage of the Canada Loyalty Programs Market study?

          MI used a variety of industry standards such as NAICS, ICB, TRIC, and others to identify functional players in the industry, which they then shortlist and validate in an iterative process to finalize the most relevant players.

          What is the current state of the Canada Loyalty Programs Industry, and what is the projected growth trajectory through 2030?

          In 2024, the Canada Loyalty Programs Market share surpassed USD xx million, and between 2025 and 2030, it will grow at a CAGR of yy%.

          What trends may have an impact on the Canada Loyalty Programs Market's growth?

          A handful of disruptive trends, nevertheless, will have a contradictory and significant impact on the development of the Canada Loyalty Programs Market as well as its distribution among its players

          What are the primary data sources used to evaluate the Canada Loyalty Programs Market sizing?

          The majority of data for the Canada Loyalty Programs Industry is gathered through primary sources, which include interviews and surveys with industry experts from the core and related industries involved in the supply chain. Secondary sources, such as SEC filings, annual reports, whitepapers, and press releases, are also used.

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