Advertising Market Status and Trend Analysis 2017-2026

1 RESEARCH SCOPE

1.1 Research Product Definition

1.2 Research Segmentation

1.2.1 Product Type
1.2.2 Main product Type of Major Players

1.3 Demand Overview

1.4 Research Methodology

2 GLOBAL ADVERTISING INDUSTRY

2.1 Summary about Advertising Industry

2.2 Advertising Market Trends

2.2.1 Advertising Production & Consumption Trends
2.2.2 Advertising Demand Structure Trends

2.3 Advertising Cost & Price

3 MARKET DYNAMICS

3.1 Manufacturing & Purchasing Behavior in 2020

3.2 Market Development under the Impact of COVID-19

3.2.1 Drivers
3.2.2 Restraints
3.2.3 Opportunity
3.2.4 Risk

4 GLOBAL MARKET SEGMENTATION

4.1 Region Segmentation (2017 to 2021f)

4.1.1 North America (U.S., Canada and Mexico)
4.1.2 Europe (Germany, UK, France, Italy, Rest of Europe)
4.1.3 Asia-Pacific (China, India, Japan, South Korea, Southeast Asia, Australia, Rest of Asia Pacific)
4.1.4 South America (Brazil,, Argentina, Rest of Latin America)
4.1.5 Middle East and Africa (GCC, North Africa, South Africa, Rest of Middle East and Africa)

4.2 Product Type Segmentation (2017 to 2021f)

4.2.1 TV Advertising
4.2.2 Newspaper & Magazine Advertising
4.2.3 Outdoors Advertising
4.2.4 Radio Advertising
4.2.5 Internet Advertising
4.2.6 Others

4.3 Consumption Segmentation (2017 to 2021f)

4.3.1 Food & Beverage Industry
4.3.2 Vehicles Industry
4.3.3 Health and Medical Industry
4.3.4 Commercial and Personal Services
4.3.5 Consumer Goods
4.3.6 Others

5 NORTH AMERICA MARKET SEGMENT

5.1 Region Segmentation (2017 to 2021f)

5.1.1 U.S.
5.1.2 Canada
5.1.3 Mexico

5.2 Product Type Segmentation (2017 to 2021f)

5.2.1 TV Advertising
5.2.2 Newspaper & Magazine Advertising
5.2.3 Outdoors Advertising
5.2.4 Radio Advertising
5.2.5 Internet Advertising
5.2.6 Others

5.3 Consumption Segmentation (2017 to 2021f)

5.3.1 Food & Beverage Industry
5.3.2 Vehicles Industry
5.3.3 Health and Medical Industry
5.3.4 Commercial and Personal Services
5.3.5 Consumer Goods
5.3.6 Others

5.4 Impact of COVID-19 in North America

6 EUROPE MARKET SEGMENTATION

6.1 Region Segmentation (2017 to 2021f)

6.1.1 Germany
6.1.2 UK
6.1.3 France
6.1.4 Italy
6.1.5 Rest of Europe

6.2 Product Type Segmentation (2017 to 2021f)

6.2.1 TV Advertising
6.2.2 Newspaper & Magazine Advertising
6.2.3 Outdoors Advertising
6.2.4 Radio Advertising
6.2.5 Internet Advertising
6.2.6 Others

6.3 Consumption Segmentation (2017 to 2021f)

6.3.1 Food & Beverage Industry
6.3.2 Vehicles Industry
6.3.3 Health and Medical Industry
6.3.4 Commercial and Personal Services
6.3.5 Consumer Goods
6.3.6 Others

6.4 Impact of COVID-19 in Europe

7 ASIA-PACIFIC MARKET SEGMENTATION

7.1 Region Segmentation (2017 to 2021f)

7.1.1 China
7.1.2 India
7.1.3 Japan
7.1.4 South Korea
7.1.5 Southeast Asia
7.1.6 Australia
7.1.7 Rest of Asia Pacific

7.2 Product Type Segmentation (2017 to 2021f)

7.2.1 TV Advertising
7.2.2 Newspaper & Magazine Advertising
7.2.3 Outdoors Advertising
7.2.4 Radio Advertising
7.2.5 Internet Advertising
7.2.6 Others

7.3 Consumption Segmentation (2017 to 2021f)

7.3.1 Food & Beverage Industry
7.3.2 Vehicles Industry
7.3.3 Health and Medical Industry
7.3.4 Commercial and Personal Services
7.3.5 Consumer Goods
7.3.6 Others

7.4 Impact of COVID-19 in Europe

8 SOUTH AMERICA MARKET SEGMENTATION

8.1 Region Segmentation (2017 to 2021f)

8.1.1 Brazil
8.1.2 Argentina
8.1.3 Rest of Latin America

8.2 Product Type Segmentation (2017 to 2021f)

8.2.1 TV Advertising
8.2.2 Newspaper & Magazine Advertising
8.2.3 Outdoors Advertising
8.2.4 Radio Advertising
8.2.5 Internet Advertising
8.2.6 Others

8.3 Consumption Segmentation (2017 to 2021f)

8.3.1 Food & Beverage Industry
8.3.2 Vehicles Industry
8.3.3 Health and Medical Industry
8.3.4 Commercial and Personal Services
8.3.5 Consumer Goods
8.3.6 Others

8.4 Impact of COVID-19 in Europe

9 MIDDLE EAST AND AFRICA MARKET SEGMENTATION

9.1 Region Segmentation (2017 to 2021f)

9.1.1 GCC
9.1.2 North Africa
9.1.3 South Africa
9.1.4 Rest of Middle East and Africa

9.2 Product Type Segmentation (2017 to 2021f)

9.2.1 TV Advertising
9.2.2 Newspaper & Magazine Advertising
9.2.3 Outdoors Advertising
9.2.4 Radio Advertising
9.2.5 Internet Advertising
9.2.6 Others

9.3 Consumption Segmentation (2017 to 2021f)

9.3.1 Food & Beverage Industry
9.3.2 Vehicles Industry
9.3.3 Health and Medical Industry
9.3.4 Commercial and Personal Services
9.3.5 Consumer Goods
9.3.6 Others

9.4 Impact of COVID-19 in Europe

10 COMPETITION OF MAJOR PLAYERS

10.1 Brief Introduction of Major Players

10.1.1 Omnicom Group
10.1.2 WPP
10.1.3 Dentsu Inc.
10.1.4 PublicisGroupe
10.1.5 IPG
10.1.6 Havas SA
10.1.7 Focus Media Group
10.1.8 Guangdong Advertising Co., Ltd.
10.1.9 Bluefocus Communication Group Co., Ltd.
10.1.10 SiMei Media
10.1.11 AVIC Culture Co.,Ltd.
10.1.12 Yinlimedia
10.1.13 Hunan TV and Broadcast Intermediary Co., Ltd.
10.1.14 Guangdong Guangzhou Daily Media Co., Ltd.
10.1.15 Beijing Bashi Media Co., Ltd.
10.1.16 Dahe Group
10.1.17 China Television Media
10.1.18 Spearhead Integrated Marketing Communication Group
10.1.19 Shanghai Xinhua Media Co., Ltd.
10.1.20 Chengdu B-ray Media Co., Ltd.

10.2 Advertising Sales Date of Major Players (2017-2020e)

10.2.1 Omnicom Group
10.2.2 WPP
10.2.3 Dentsu Inc.
10.2.4 PublicisGroupe
10.2.5 IPG
10.2.6 Havas SA
10.2.7 Focus Media Group
10.2.8 Guangdong Advertising Co., Ltd.
10.2.9 Bluefocus Communication Group Co., Ltd.
10.2.10 SiMei Media
10.2.11 AVIC Culture Co.,Ltd.
10.2.12 Yinlimedia
10.2.13 Hunan TV and Broadcast Intermediary Co., Ltd.
10.2.14 Guangdong Guangzhou Daily Media Co., Ltd.
10.2.15 Beijing Bashi Media Co., Ltd.
10.2.16 Dahe Group
10.2.17 China Television Media
10.2.18 Spearhead Integrated Marketing Communication Group
10.2.19 Shanghai Xinhua Media Co., Ltd.
10.2.20 Chengdu B-ray Media Co., Ltd.

10.3 Market Distribution of Major Players

10.4 Global Competition Segmentation

11 MARKET FORECAST

11.1 Forecast by Region

11.2 Forecast by Demand

11.3 Environment Forecast

11.3.1 Impact of COVID-19
11.3.2 Geopolitics Overview
11.3.3 Economic Overview of Major Countries

12 REPORT SUMMARY STATEMENT