2020-2025 Global Tabletop and Sachet Sweeteners Market Report - Production and Consumption Professional Analysis

Report Code : MAI2543346
Published On: Jun, 2021
Category : Consumer and general services
Pages : 117

A common tabletop sweetener application is a granulated mixed blend of high quality stevia extract and the all-natural grain extract erythritol. Tabletop sweetener products are available in convenient “take anywhere” sachets and in carton boxes of 100 sachets.
This report elaborates the market size, market characteristics, and market growth of the Tabletop and Sachet Sweeteners industry, and breaks down according to the type, application, and consumption area of Tabletop and Sachet Sweeteners. The report also conducted a PESTEL analysis of the industry to study the main influencing factors and entry barriers of the industry.

In Chapter 3.4 of the report, the impact of the COVID-19 outbreak on the industry was fully assessed. Fully risk assessment and industry recommendations were made for Tabletop and Sachet Sweeteners in a special period. This chapter also compares the markets of Pre COVID-19 and Post COVID-19.
In addition, chapters 8-12 consider the impact of COVID-19 on the regional economy.

Key players in the global Tabletop and Sachet Sweeteners market covered in Chapter 13:
Cargill
Sunwin Stevia International
Heartland Food Products Group
NUTRASTEVIA
PureCircle
Cumberland Packing
Stevia First
Hermesetas
Merisant
Ajinomoto
Tate & Lyle

In Chapter 6, on the basis of types, the Tabletop and Sachet Sweeteners market from 2015 to 2025 is primarily split into:
Artificial
Natural

In Chapter 7, on the basis of applications, the Tabletop and Sachet Sweeteners market from 2015 to 2025 covers:
Online Retail
Offline Retails

Geographically, the detailed analysis of production, trade of the following countries is covered in Chapter 4.2, 5:
United States
Europe
China
Japan
India

Geographically, the detailed analysis of consumption, revenue, market share and growth rate of the following regions are covered in Chapter 8, 9, 10, 11, 12:
North America (Covered in Chapter 8)
United States
Canada
Mexico
Europe (Covered in Chapter 9)
Germany
UK
France
Italy
Spain
Others
Asia-Pacific (Covered in Chapter 10)
China
Japan
India
South Korea
Southeast Asia
Others
Middle East and Africa (Covered in Chapter 11)
Saudi Arabia
UAE
South Africa
Others
South America (Covered in Chapter 12)
Brazil
Others

Years considered for this report:
Historical Years: 2015-2019
Base Year: 2019
Estimated Year: 2020
Forecast Period: 2020-2025
With tables and figures helping analyze worldwide Global Tabletop and Sachet Sweeteners market, this research provides key statistics on the state of the industry and is a valuable source of guidance and direction for companies and individuals interested in the market.

Table of Content

1 Tabletop and Sachet Sweeteners Market - Research Scope
1.1 Study Goals
1.2 Market Definition and Scope
1.3 Key Market Segments
1.4 Study and Forecasting Years

2 Tabletop and Sachet Sweeteners Market - Research Methodology
2.1 Methodology
2.2 Research Data Source
2.2.1 Secondary Data
2.2.2 Primary Data
2.2.3 Market Size Estimation
2.2.4 Legal Disclaimer

3 Tabletop and Sachet Sweeteners Market Forces
3.1 Global Tabletop and Sachet Sweeteners Market Size
3.2 Top Impacting Factors (PESTEL Analysis)
3.2.1 Political Factors
3.2.2 Economic Factors
3.2.3 Social Factors
3.2.4 Technological Factors
3.2.5 Environmental Factors
3.2.6 Legal Factors
3.3 Industry Trend Analysis
3.4 Industry Trends Under COVID-19
3.4.1 Risk Assessment on COVID-19
3.4.2 Assessment of the Overall Impact of COVID-19 on the Industry
3.4.3 Pre COVID-19 and Post COVID-19 Market Scenario
3.5 Industry Risk Assessment

4 Tabletop and Sachet Sweeteners Market - By Geography
4.1 Global Tabletop and Sachet Sweeteners Market Value and Market Share by Regions
4.1.1 Global Tabletop and Sachet Sweeteners Value ($) by Region (2015-2020)
4.1.2 Global Tabletop and Sachet Sweeteners Value Market Share by Regions (2015-2020)
4.2 Global Tabletop and Sachet Sweeteners Market Production and Market Share by Major Countries
4.2.1 Global Tabletop and Sachet Sweeteners Production by Major Countries (2015-2020)
4.2.2 Global Tabletop and Sachet Sweeteners Production Market Share by Major Countries (2015-2020)
4.3 Global Tabletop and Sachet Sweeteners Market Consumption and Market Share by Regions
4.3.1 Global Tabletop and Sachet Sweeteners Consumption by Regions (2015-2020)
4.3.2 Global Tabletop and Sachet Sweeteners Consumption Market Share by Regions (2015-2020)

5 Tabletop and Sachet Sweeteners Market - By Trade Statistics
5.1 Global Tabletop and Sachet Sweeteners Export and Import
5.2 United States Tabletop and Sachet Sweeteners Export and Import (2015-2020)
5.3 Europe Tabletop and Sachet Sweeteners Export and Import (2015-2020)
5.4 China Tabletop and Sachet Sweeteners Export and Import (2015-2020)
5.5 Japan Tabletop and Sachet Sweeteners Export and Import (2015-2020)
5.6 India Tabletop and Sachet Sweeteners Export and Import (2015-2020)
5.7

6 Tabletop and Sachet Sweeteners Market - By Type
6.1 Global Tabletop and Sachet Sweeteners Production and Market Share by Types (2015-2020)
6.1.1 Global Tabletop and Sachet Sweeteners Production by Types (2015-2020)
6.1.2 Global Tabletop and Sachet Sweeteners Production Market Share by Types (2015-2020)
6.2 Global Tabletop and Sachet Sweeteners Value and Market Share by Types (2015-2020)
6.2.1 Global Tabletop and Sachet Sweeteners Value by Types (2015-2020)
6.2.2 Global Tabletop and Sachet Sweeteners Value Market Share by Types (2015-2020)
6.3 Global Tabletop and Sachet Sweeteners Production, Price and Growth Rate of Artificial (2015-2020)
6.4 Global Tabletop and Sachet Sweeteners Production, Price and Growth Rate of Natural (2015-2020)

7 Tabletop and Sachet Sweeteners Market - By Application
7.1 Global Tabletop and Sachet Sweeteners Consumption and Market Share by Applications (2015-2020)
7.1.1 Global Tabletop and Sachet Sweeteners Consumption by Applications (2015-2020)
7.1.2 Global Tabletop and Sachet Sweeteners Consumption Market Share by Applications (2015-2020)
7.2 Global Tabletop and Sachet Sweeteners Consumption and Growth Rate of Online Retail (2015-2020)
7.3 Global Tabletop and Sachet Sweeteners Consumption and Growth Rate of Offline Retails (2015-2020)

8 North America Tabletop and Sachet Sweeteners Market
8.1 North America Tabletop and Sachet Sweeteners Market Size
8.2 United States Tabletop and Sachet Sweeteners Market Size
8.3 Canada Tabletop and Sachet Sweeteners Market Size
8.4 Mexico Tabletop and Sachet Sweeteners Market Size
8.5 The Influence of COVID-19 on North America Market

9 Europe Tabletop and Sachet Sweeteners Market Analysis
9.1 Europe Tabletop and Sachet Sweeteners Market Size
9.2 Germany Tabletop and Sachet Sweeteners Market Size
9.3 United Kingdom Tabletop and Sachet Sweeteners Market Size
9.4 France Tabletop and Sachet Sweeteners Market Size
9.5 Italy Tabletop and Sachet Sweeteners Market Size
9.6 Spain Tabletop and Sachet Sweeteners Market Size
9.7 The Influence of COVID-19 on Europe Market

10 Asia-Pacific Tabletop and Sachet Sweeteners Market Analysis
10.1 Asia-Pacific Tabletop and Sachet Sweeteners Market Size
10.2 China Tabletop and Sachet Sweeteners Market Size
10.3 Japan Tabletop and Sachet Sweeteners Market Size
10.4 South Korea Tabletop and Sachet Sweeteners Market Size
10.5 Southeast Asia Tabletop and Sachet Sweeteners Market Size
10.6 India Tabletop and Sachet Sweeteners Market Size
10.7 The Influence of COVID-19 on Asia Pacific Market

11 Middle East and Africa Tabletop and Sachet Sweeteners Market Analysis
11.1 Middle East and Africa Tabletop and Sachet Sweeteners Market Size
11.2 Saudi Arabia Tabletop and Sachet Sweeteners Market Size
11.3 UAE Tabletop and Sachet Sweeteners Market Size
11.4 South Africa Tabletop and Sachet Sweeteners Market Size
11.5 The Influence of COVID-19 on Middle East and Africa Market

12 South America Tabletop and Sachet Sweeteners Market Analysis
12.1 South America Tabletop and Sachet Sweeteners Market Size
12.2 Brazil Tabletop and Sachet Sweeteners Market Size
12.3 The Influence of COVID-19 on South America Market

13 Company Profiles
13.1 Cargill
13.1.1 Cargill Basic Information
13.1.2 Cargill Product Profiles, Application and Specification
13.1.3 Cargill Tabletop and Sachet Sweeteners Market Performance (2015-2020)
13.2 Sunwin Stevia International
13.2.1 Sunwin Stevia International Basic Information
13.2.2 Sunwin Stevia International Product Profiles, Application and Specification
13.2.3 Sunwin Stevia International Tabletop and Sachet Sweeteners Market Performance (2015-2020)
13.3 Heartland Food Products Group
13.3.1 Heartland Food Products Group Basic Information
13.3.2 Heartland Food Products Group Product Profiles, Application and Specification
13.3.3 Heartland Food Products Group Tabletop and Sachet Sweeteners Market Performance (2015-2020)
13.4 NUTRASTEVIA
13.4.1 NUTRASTEVIA Basic Information
13.4.2 NUTRASTEVIA Product Profiles, Application and Specification
13.4.3 NUTRASTEVIA Tabletop and Sachet Sweeteners Market Performance (2015-2020)
13.5 PureCircle
13.5.1 PureCircle Basic Information
13.5.2 PureCircle Product Profiles, Application and Specification
13.5.3 PureCircle Tabletop and Sachet Sweeteners Market Performance (2015-2020)
13.6 Cumberland Packing
13.6.1 Cumberland Packing Basic Information
13.6.2 Cumberland Packing Product Profiles, Application and Specification
13.6.3 Cumberland Packing Tabletop and Sachet Sweeteners Market Performance (2015-2020)
13.7 Stevia First
13.7.1 Stevia First Basic Information
13.7.2 Stevia First Product Profiles, Application and Specification
13.7.3 Stevia First Tabletop and Sachet Sweeteners Market Performance (2015-2020)
13.8 Hermesetas
13.8.1 Hermesetas Basic Information
13.8.2 Hermesetas Product Profiles, Application and Specification
13.8.3 Hermesetas Tabletop and Sachet Sweeteners Market Performance (2015-2020)
13.9 Merisant
13.9.1 Merisant Basic Information
13.9.2 Merisant Product Profiles, Application and Specification
13.9.3 Merisant Tabletop and Sachet Sweeteners Market Performance (2015-2020)
13.10 Ajinomoto
13.10.1 Ajinomoto Basic Information
13.10.2 Ajinomoto Product Profiles, Application and Specification
13.10.3 Ajinomoto Tabletop and Sachet Sweeteners Market Performance (2015-2020)
13.11 Tate & Lyle
13.11.1 Tate & Lyle Basic Information
13.11.2 Tate & Lyle Product Profiles, Application and Specification
13.11.3 Tate & Lyle Tabletop and Sachet Sweeteners Market Performance (2015-2020)

14 Market Forecast - By Regions
14.1 North America Tabletop and Sachet Sweeteners Market Forecast (2020-2025)
14.2 Europe Tabletop and Sachet Sweeteners Market Forecast (2020-2025)
14.3 Asia-Pacific Tabletop and Sachet Sweeteners Market Forecast (2020-2025)
14.4 Middle East and Africa Tabletop and Sachet Sweeteners Market Forecast (2020-2025)
14.5 South America Tabletop and Sachet Sweeteners Market Forecast (2020-2025)

15 Market Forecast - By Type and Applications
15.1 Global Tabletop and Sachet Sweeteners Market Forecast by Types (2020-2025)
15.1.1 Global Tabletop and Sachet Sweeteners Market Forecast Production and Market Share by Types (2020-2025)
15.1.2 Global Tabletop and Sachet Sweeteners Market Forecast Value and Market Share by Types (2020-2025)
15.2 Global Tabletop and Sachet Sweeteners Market Forecast by Applications (2020-2025)

List of Tables and Figures
Figure Tabletop and Sachet Sweeteners Picture
Table Tabletop and Sachet Sweeteners Key Market Segments
Figure Study and Forecasting Years
Figure Global Tabletop and Sachet Sweeteners Market Size and Growth Rate 2015-2025
Figure Industry PESTEL Analysis
Figure Global COVID-19 Status
Figure Market Size Forecast Comparison of Pre COVID-19 and Post COVID-19
Figure Global Tabletop and Sachet Sweeteners Value ($) and Growth Rate (2015-2020)
Table Global Tabletop and Sachet Sweeteners Value ($) by Countries (2015-2020)
Table Global Tabletop and Sachet Sweeteners Value Market Share by Regions (2015-2020)
Figure Global Tabletop and Sachet Sweeteners Value Market Share by Regions in 2019
Figure Global Tabletop and Sachet Sweeteners Production and Growth Rate (2015-2020)
Table Global Tabletop and Sachet Sweeteners Production by Major Countries (2015-2020)
Table Global Tabletop and Sachet Sweeteners Production Market Share by Major Countries (2015-2020)
Figure Global Tabletop and Sachet Sweeteners Production Market Share by Regions in 2019
Figure Global Tabletop and Sachet Sweeteners Consumption and Growth Rate (2015-2020)
Table Global Tabletop and Sachet Sweeteners Consumption by Regions (2015-2020)
Table Global Tabletop and Sachet Sweeteners Consumption Market Share by Regions (2015-2020)
Figure Global Tabletop and Sachet Sweeteners Consumption Market Share by Regions in 2019
Table Global Tabletop and Sachet Sweeteners Export Top 3 Country 2019
Table Global Tabletop and Sachet Sweeteners Import Top 3 Country 2019
Table United States Tabletop and Sachet Sweeteners Export and Import (2015-2020)
Table Europe Tabletop and Sachet Sweeteners Export and Import (2015-2020)
Table China Tabletop and Sachet Sweeteners Export and Import (2015-2020)
Table Japan Tabletop and Sachet Sweeteners Export and Import (2015-2020)
Table India Tabletop and Sachet Sweeteners Export and Import (2015-2020)
Table Global Tabletop and Sachet Sweeteners Production by Types (2015-2020)
Table Global Tabletop and Sachet Sweeteners Production Market Share by Types (2015-2020)
Figure Global Tabletop and Sachet Sweeteners Production Share by Type (2015-2020)
Table Global Tabletop and Sachet Sweeteners Value by Types (2015-2020)
Table Global Tabletop and Sachet Sweeteners Value Market Share by Types (2015-2020)
Figure Global Tabletop and Sachet Sweeteners Value Share by Type (2015-2020)
Figure Global Artificial Production and Growth Rate (2015-2020)
Figure Global Artificial Price (2015-2020)
Figure Global Natural Production and Growth Rate (2015-2020)
Figure Global Natural Price (2015-2020)
Table Global Tabletop and Sachet Sweeteners Consumption by Applications (2015-2020)
Table Global Tabletop and Sachet Sweeteners Consumption Market Share by Applications (2015-2020)
Figure Global Tabletop and Sachet Sweeteners Consumption Share by Application (2015-2020)
Figure Global Online Retail Consumption and Growth Rate (2015-2020)
Figure Global Offline Retails Consumption and Growth Rate (2015-2020)
Figure North America Tabletop and Sachet Sweeteners Market Consumption and Growth Rate (2015-2020)
Table North America Tabletop and Sachet Sweeteners Consumption by Countries (2015-2020)
Table North America Tabletop and Sachet Sweeteners Consumption Market Share by Countries (2015-2020)
Figure North America Tabletop and Sachet Sweeteners Consumption Market Share by Countries (2015-2020)
Figure United States Tabletop and Sachet Sweeteners Market Consumption and Growth Rate (2015-2020)
Figure Canada Tabletop and Sachet Sweeteners Market Consumption and Growth Rate (2015-2020)
Figure Mexico Tabletop and Sachet Sweeteners Market Consumption and Growth Rate (2015-2020)
Figure North America COVID-19 Status
Figure Europe Tabletop and Sachet Sweeteners Market Consumption and Growth Rate (2015-2020)
Table Europe Tabletop and Sachet Sweeteners Consumption by Countries (2015-2020)
Table Europe Tabletop and Sachet Sweeteners Consumption Market Share by Countries (2015-2020)
Figure Europe Tabletop and Sachet Sweeteners Consumption Market Share by Countries (2015-2020)
Figure Germany Tabletop and Sachet Sweeteners Market Consumption and Growth Rate (2015-2020)
Figure United Kingdom Tabletop and Sachet Sweeteners Market Consumption and Growth Rate (2015-2020)
Figure France Tabletop and Sachet Sweeteners Market Consumption and Growth Rate (2015-2020)
Figure Italy Tabletop and Sachet Sweeteners Market Consumption and Growth Rate (2015-2020)
Figure Spain Tabletop and Sachet Sweeteners Market Consumption and Growth Rate (2015-2020)
Figure Europe COVID-19 Status
Figure Asia-Pacific Tabletop and Sachet Sweeteners Market Consumption and Growth Rate (2015-2020)
Table Asia-Pacific Tabletop and Sachet Sweeteners Consumption by Countries (2015-2020)
Table Asia-Pacific Tabletop and Sachet Sweeteners Consumption Market Share by Countries (2015-2020)
Figure Asia-Pacific Tabletop and Sachet Sweeteners Consumption Market Share by Countries (2015-2020)
Figure China Tabletop and Sachet Sweeteners Market Consumption and Growth Rate (2015-2020)
Figure Japan Tabletop and Sachet Sweeteners Market Consumption and Growth Rate (2015-2020)
Figure South Korea Tabletop and Sachet Sweeteners Market Consumption and Growth Rate (2015-2020)
Figure Southeast Asia Tabletop and Sachet Sweeteners Market Consumption and Growth Rate (2015-2020)
Figure India Tabletop and Sachet Sweeteners Market Consumption and Growth Rate (2015-2020)
Figure Asia Pacific COVID-19 Status
Figure Middle East and Africa Tabletop and Sachet Sweeteners Market Consumption and Growth Rate (2015-2020)
Table Middle East and Africa Tabletop and Sachet Sweeteners Consumption by Countries (2015-2020)
Table Middle East and Africa Tabletop and Sachet Sweeteners Consumption Market Share by Countries (2015-2020)
Figure Middle East and Africa Tabletop and Sachet Sweeteners Consumption Market Share by Countries (2015-2020)
Figure Saudi Arabia Tabletop and Sachet Sweeteners Market Consumption and Growth Rate (2015-2020)
Figure UAE Tabletop and Sachet Sweeteners Market Consumption and Growth Rate (2015-2020)
Figure South Africa Tabletop and Sachet Sweeteners Market Consumption and Growth Rate (2015-2020)
Figure South America Tabletop and Sachet Sweeteners Market Consumption and Growth Rate (2015-2020)
Table South America Tabletop and Sachet Sweeteners Consumption by Countries (2015-2020)
Table South America Tabletop and Sachet Sweeteners Consumption Market Share by Countries (2015-2020)
Figure South America Tabletop and Sachet Sweeteners Consumption Market Share by Countries (2015-2020)
Figure Brazil Tabletop and Sachet Sweeteners Market Consumption and Growth Rate (2015-2020)
Table Cargill Company Profile
Table Cargill Production, Value, Price, Gross Margin 2015-2020
Figure Cargill Production and Growth Rate
Figure Cargill Value ($) Market Share 2015-2020
Table Sunwin Stevia International Company Profile
Table Sunwin Stevia International Production, Value, Price, Gross Margin 2015-2020
Figure Sunwin Stevia International Production and Growth Rate
Figure Sunwin Stevia International Value ($) Market Share 2015-2020
Table Heartland Food Products Group Company Profile
Table Heartland Food Products Group Production, Value, Price, Gross Margin 2015-2020
Figure Heartland Food Products Group Production and Growth Rate
Figure Heartland Food Products Group Value ($) Market Share 2015-2020
Table NUTRASTEVIA Company Profile
Table NUTRASTEVIA Production, Value, Price, Gross Margin 2015-2020
Figure NUTRASTEVIA Production and Growth Rate
Figure NUTRASTEVIA Value ($) Market Share 2015-2020
Table PureCircle Company Profile
Table PureCircle Production, Value, Price, Gross Margin 2015-2020
Figure PureCircle Production and Growth Rate
Figure PureCircle Value ($) Market Share 2015-2020
Table Cumberland Packing Company Profile
Table Cumberland Packing Production, Value, Price, Gross Margin 2015-2020
Figure Cumberland Packing Production and Growth Rate
Figure Cumberland Packing Value ($) Market Share 2015-2020
Table Stevia First Company Profile
Table Stevia First Production, Value, Price, Gross Margin 2015-2020
Figure Stevia First Production and Growth Rate
Figure Stevia First Value ($) Market Share 2015-2020
Table Hermesetas Company Profile
Table Hermesetas Production, Value, Price, Gross Margin 2015-2020
Figure Hermesetas Production and Growth Rate
Figure Hermesetas Value ($) Market Share 2015-2020
Table Merisant Company Profile
Table Merisant Production, Value, Price, Gross Margin 2015-2020
Figure Merisant Production and Growth Rate
Figure Merisant Value ($) Market Share 2015-2020
Table Ajinomoto Company Profile
Table Ajinomoto Production, Value, Price, Gross Margin 2015-2020
Figure Ajinomoto Production and Growth Rate
Figure Ajinomoto Value ($) Market Share 2015-2020
Table Tate & Lyle Company Profile
Table Tate & Lyle Production, Value, Price, Gross Margin 2015-2020
Figure Tate & Lyle Production and Growth Rate
Figure Tate & Lyle Value ($) Market Share 2015-2020
Figure North America Market Consumption and Growth Rate Forecast (2020-2025)
Figure Europe Market Consumption and Growth Rate Forecast (2020-2025)
Figure Asia-Pacific Market Consumption and Growth Rate Forecast (2020-2025)
Figure Middle East and Africa Market Consumption and Growth Rate Forecast (2020-2025)
Figure South America Market Consumption and Growth Rate Forecast (2020-2025)
Table Global Tabletop and Sachet Sweeteners Market Forecast Production by Types (2020-2025)
Table Global Tabletop and Sachet Sweeteners Market Forecast Production Share by Types (2020-2025)
Table Global Tabletop and Sachet Sweeteners Market Forecast Value ($) by Types (2020-2025)
Table Global Tabletop and Sachet Sweeteners Market Forecast Value Share by Types (2020-2025)
Table Global Tabletop and Sachet Sweeteners Market Forecast Consumption by Applications (2020-2025)
Table Global Tabletop and Sachet Sweeteners Market Forecast Consumption Share by Applications (2020-2025)
The Global Tabletop and Sachet Sweeteners Market has been segregated into various crucial divisions including applications, types, and regions. Each market segment is intensively studied in the report contemplating its market acceptance, worthiness, demand, and growth prospects. The segmentation analysis will help the client to customize their marketing approach to have a better command of each segment and to identify the most prospective customer base.

Report Objectives / Segmentation Covered :

By Companies / players:
By Regions:
By Type:
By Application:

Frequently asked questions(FAQ's):

Why are some of the most well-known companies left out of the Global Tabletop and Sachet Sweeteners Market study?

The Global Tabletop and Sachet Sweeteners study includes a diverse group of participants, including both market leaders and up-and-comers. Contact our sales representative to receive a complete list of companies covered in the study.

What are the major applications of the Global Tabletop and Sachet Sweeteners Market?

Depending upon the type of applications, the Global Tabletop and Sachet Sweeteners Market has been segmented into and other applications.

How big is the Global Tabletop and Sachet Sweeteners Market by 2029?

It is expected that the Global Tabletop and Sachet Sweeteners Market will reach USD XX million by 2029.

What is really changing the Global Tabletop and Sachet Sweeteners Market behavior?

Consumer behavior changes will reshape the entire decision-making process and companies in the Global Tabletop and Sachet Sweeteners Industry will need to adapt quickly.

How is the competitive landscape for the Global Tabletop and Sachet Sweeteners Market defined?

Companies in the Global Tabletop and Sachet Sweeteners Industry are thoroughly researched and profiled in order to determine why certain trends will have a significant impact and how they will be factored into the Global Tabletop and Sachet Sweeteners Market's trajectory and future outlook.